Marketing Executive - Fitness

FUNCTIONAL BUSINESS OBJECTIVEs (FBOs):

The Marketing Executive is integral to the success of FLG Vietnam. Working both internally and externally with the program team, suppliers, the sales team and the Agency team, he/she will work towards creating the highest standard of marketing campaigns.

Abiding to a high-performance culture and focusing on great execution towards clear revenue generation, he/she contributes to the company’s top and bottom line by:

• Deeply understanding user and market insights in order to develop and execute marketing activities;
• Working with the Marketing Manager to implement a marketing plan;
• Leading the execution of offline campaigns and assisting with the project management of online portion;
• Assisting in all work with the Partnerships team to create mutually beneficial partner relationships;
• Project managing all timeline collateral delivery and ensuring quality output for the same;
• Reporting on campaign performance, marketing and impact on sales.
• Working with suppliers to ensure maximum efficiency, and quality for price.

REPORTS TO: Marketing Manager

KEY RESPONSIBILITIES & CRITICAL DRIVERS:

A. 40% - Implementing and Executing Marketing and Sales Plans
1) Work in conjunction with the Marketing Manager and Sales Management team to implement marketing and business plans including online, offline and events.
2) Work with key stakeholders to ensure timely project execution, and problem solve any issues that may arise.
3) Assist with brief creation for all collaterals and project manage the creative production of the same to ensure timely delivery of the same. Ensure all collaterals are on brand.
4) Keep track of any collateral or marketing gift replenishment needs at club level and work with suppliers to ensure timely delivery of the same. Work to ensure suppliers are paid on time.
5) Report on the effectiveness of campaigns and issue recommendations from your learnings.
6) Ensure consistent implementation of visual guidelines across all channels and communication means.

Key Performance Indicators (KPIs):
 Successfully implementing the marketing plans on brand, on time and on budget
 80% success rate at achieving sales targets both offline and online
 Reporting accurately and successfully on weekly and monthly results
 Update team reports and updates on time, including Work In Progress updates


B. 40% - Generating Leads & Establishing Partnerships
1) Work with sales teams to gather referral and activation leads and monitor daily lead targets for the same.
2) Reach out and build local partnerships focused on generating qualified traffic and / or leads to our business.
3) Work with cross-functional teams to generate joint marketing / lead generation efforts.
4) Lead the process of gathering leads through activation / events and work to consolidate database of all leads generated. Maintain the database of leads by ensuring data consistency.

Key Performance Indicators (KPIs):
 ROI (marketing spend on retargeting vs revenue): 90% or higher
 Leads: 100% of monthly & quarterly target
 Assets on Brief: 100% of assets produced within creative brief


B. 20% - Self-Improvement and Team Contribution
1) Contribute to team culture by sharing ideas to improve marketing campaigns, customer targeting and effectiveness of consumer targeting.
2) Seek constant self-improvement on relevant topics that can help deepen inventory planning knowledge.
3) Work with integrity and deliver the maximum quality work to help move the company forward.

Key Performance Indicators (KPIs):
 Training: complete 100% onboarding plan
 Reading: discuss 1 or more books with line manager per month

 University Degree strongly preferred, ideally in a relevant degree such as marketing, advertising, communications, business, entrepreneurship or similar
 Minimum 1 - 3 years’ experience in a directly relevant role, with demonstrated success shown
 Strong commercial sense, with proven ability to achieve outcomes that marry brand identity with results
 Hands on experience of dealing with multiple stakeholders
 You should have a strong knowledge of strategic marketing, good analytical skills, excellent interpersonal and communication skills and a thorough understanding of systems and process that support a marketing function.
 Good communication and reporting skills.
 Results driven character. Process focused with a tireless focus on output quality.

- 24/24 Personal accident insurance
- Soft skills training
- Free memberships of California Fitness & Yoga

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