Marketing Director ( Salary Up to $3,000) - Only Vietnamese

*Address: 07 Pham Viet Chanh, P.Nguyen Cu Trinh, Quan 1, Tp.HCM.

1. Marketing Strategy

Business Plan: Responsible for developing overall marketing strategy, annual business plan and competitive growth strategies for the different marketing channels - online and offline, create monthly marketing activities (and timeline) for all channels, and utilize the company’s Business Development team in the creation of customized programs fitting of our consumers’ needs.
Conceptual Thinking: Develop winning innovation and communication concepts based on consumer insights to grow assigned services lines, becoming ever more efficient in the different user acquisition activities that the team deploys
Collaborate with the marketing communications team to execute public relations activities, content development, event marketing and digital marketing efforts, as required by the company’s marketing plan.

2. Consumer & Market Understanding
Insights: Deeply & continuously listen and understand our customers and generate valuable insights for concept work: always differentiate between the fact and the insight. → establish channels to continuously acquire and record market & consumer insights
Market Research: Implement and interpret market research to draw business implication and marketing strategy updates (when necessary)
Competition Watch: Regularly analyze and draw business implication and marketing strategy updates (when necessary).
Analytics: Through the company’s different marketing channels - both online and offline, understand the system and set out measurement systems to analyze the different metrics and data recorded, to update and formulate new strategies and plans.

3. Brand Image & Standard
Establish clear branding goals and strategies, both online and offline. Establish metrics and data measurement to constantly evaluate the company’s branding efforts.
Ensure on-brand communication: Set commercial targets, brief advertising agency, evaluate creative art work, manage consistent quality.
Ensure on-brand execution: Establish and control brand standards in the areas of product, service, price, promotion, and other communication touchpoints.

4. Media Strategy & Communication Plan
Media Efficiency: Judge and track media plan and control target achievements post-campaign regularly - Think Digital: Include Digital intro to media mix/ media strategy as a pillar and generate key learnings for function.

5. Ensure all internal and external partners adhere to the Brand guidelines
Partnership / Network establishment: Participate in the filtering and on-boarding of partners for the DA Vietnam ecosystem based on appropriate branding and marketing guidelines, as well as having in mind both online and offline marketing activities to be carried out for synergy.

***Benefits:
- Salary up to $3,000
- 16 annual leaves/per year.
- Company trips.
- Healthcare BMI insurance.
- Parking fee.
- Telephone allowance.
- Professional Development & Training

- Bachelor or advanced Degree in Economics, Marketing or related fields.
- Good English communications.
- At least 5 years’ experience in the Marketing field especially in Brand Marketing and 2 – 5 years in manager position, preferably in retail or medical service.
- Excellent project and time management, organization, communication and interpersonal skills.
- Professional presentation & negotiation skills.
- Analytical, independent thinker - Creative & strategic knowledge.
- Strong leadership, strong entrepreneurial, team management, coaching and development skills.
- Facebook and other social media platform knowledge.
- Take accountability and ownership of projects from start to finish.

- 16 annual leaves/per year
- Healthcare BMI insurance
- Professional Development & Training

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