Marketing Director

Job Purpose Summary:
The Job holder is responsible for development of marketing strategy, implementing Marketing Communications, PR activities, Customer Experience management and Customer Analytics. As the Marketing Director the person will be responsible for reaching targeted results in Customer Life Time Value.

Key Responsibilities and Accountabilities:
Sales strategy
- Collaborate with key managers to develop overall strategy of the company
- Define Marketing strategy as part of overall strategy of the company

Marketing Communications
- Build the brand platform
- Implement marketing communications in support of marketing strategy

CRM
- Develop and monitor key customer analytics and segmentation
- Build the Customer relations management capabilities in the organisation
- Responsibility for the customer Life Time Value.

PR
- Develop Public Relations practice to support long term strategy
- Monitor and report customer voice in the media

Customer Experience Management
- Develop communication strategies and customer feedbacks on customer journey touch points
- Implement decision making in Product and Marketing based on regular customer monitoring

Any other tasks as assigned by line manager

Requirements:
● Vietnamese citizen
● Bachelor’s degree or above in marketing, business administration
● Fluent in English
● Proven 8+ years of experience in FMCG marketing
● Track record launching new products and executing multi channel campaigns
● Strong analytical and quantitative skills
● Excellent people management and leadership skills
● Consumer research and marketing analytics to influence strategy and assess the effectiveness
of our marketing campaigns
● Extensive experience with both long term brand/product as well as short term acquisition
marketing
● Excellent communication and collaboration skills, internally and externally
● Deep understanding of the Vietnam media landscape

- Company's Policy

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