Marketing Creative Content Writer

CONDITIONS (hours etc): 8.30am to 5.30 pm from Mon - Fri and 8.30-12.30 Saturday (44 hrs per week)
DIRECTLY REPORTING TO: Marketing Communication Manager & DOSM
INDIRECTLY REPORTING TO: Owner Representative

PURPOSE AND SCOPE OF ROLE
The position includes content planning, content creation and processing for Heritage Line for all on- and offline marketing communication.

S/he requires to has a very good experience and skills in writing content for various topics, subjects and media channels as well as a good understanding SEO content. The person knows how to distinguish and address copy and content to different target groups (readerships), brings a good understanding of marketing basics. The writer must also be very organized knowing how to plan forward and structure copy. Multi-tasking and quick learning on the companies’ products, destinations and businesses / markets is important.

A big plus is the experience of content management software (website), processing of EDM via software as well as social media content posting.

RESPONSIBILITIES:
Content Planning, Content Creation, Content Processing:
• Planning of content ahead on time regular activities such as newsletter and social media
• Understanding the needs of SE-optimized content
• Liaise and cooperate closely with different teams of the company regards content planning and accurate copy
• Any kind of proof-reading
• Choosing visual content (photos) to match with copy and respect visual style and brand guidelines
• Responsible of the monthly and innovative newsletter content.
• Ad-hoc tasks assigned by supervisor related to this position
• Supporting with any kind of content processing
• Supporting with any kind of topics when content goes along with design, sales or other marketing topics
• Support in strategic developments or projects in the marketing communication team
• Need to be communicative, proactive and able to work and liaise with people in the organization

Reporting:
• Monthly reports on assigned tasks and topics

Continuous Improvement:
• Identify areas for continual improvement across the department related to this position
• Eager to develop own skills, keep oneself updated about the destination and collecting destination knowledge, maintain relations people and partners in the branch (networking)

• University degree related / useful to the topic
• Native English Speaker (as British, American, Australia, …)
• Knowledge of tourism, geography, foreign cultures
• Basic understands of branding and corporate design
• Very good knowledge of MS Office
• A plus: Have worked with content processing tools (content management systems, social media posting)

EXPERIENCE:
• Proven record of copy writing preferable for luxury products / services or the travel industry
• Very good language skills and expression
• Experience in marketing communication and distribution
• Analytical approach on tasks
• Has worked in complex marketing environments

SKILLS:
• Excellent - Written and spoken English (preferably Native)
• Creative with an open mind.
• Highly communicative with very good interpersonal skills (driven by commitment and conviction)
• Talented to organizing and able to think cross-functional
• Able to prioritize topics and stress resistant

COMPETENCY LEVELS:
• Managing Performance
• Learning & development
• Teamwork
• Commitment
• Planning and Organizing
• Continuous Improvement
• Problem Solving and Decision Making
• Customer Focus
• Influencing
• Communicating

SPECIAL REQUIREMENTS:
• Flexibility to work overtime
• Ability to work under pressure
• Traveling on request

- Company's Policy

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