Marketing Content Writer

THE ROLE

The Marketing Content writer supports the development of content marketing for different platforms including but not limited to ad copies, PR articles, social media content, newsletters and school brochures. The role will work with different internal stakeholders, gathering/collecting information from them to generate engaging and relevant content to build the story that our audiences will connect with.

KEY RESPONSIBILITIES

The key responsibility of this position is to work with digital team on content development for social media platforms for different groups of audiences: parents, high school students, post-graduate students, alumni, etc. The scope covers developing weekly engagement content on RMIT fan pages, working with KOLs or influencers, student ambassadors, alumni for generating high engagement from the target audiences.
Work with campaign/event team to support for developing PR or press plan, promotional marketing material following the brief given (eg: video scripts, landing page content, banner content, invitation…)
Research, understand and respond to digital trends, audience segments and their behaviour and motivations to come up with ideas, initiatives for content marketing
Overlook the distribution of content through the university’s established online channels and traditional platforms that Marketing owns; making sure contents across touchpoints aligned with RMIT’s key communication messages & content guideline.
Build relationships with internal and external stakeholders including academic staffs, students, press, publishers, key opinion leaders, influencers etc., to curate and deliver relevant content;
Work with & supervise part-time content contributors in content execution for different online channels

KEY SELECTION CRITERIA

A degree in a discipline relevant to this position such as marketing, communications, public relations, journalism.
At least two years of relevant experience in content planning and content development for multi-digital platforms, especially social media. Experience in working with social influencers is a plus.
Ability to effectively communicate with different stakeholders
Ability to effectively prioritize and deliver against multiple deadlines

BENEFITS

Unique opportunity to work within a multi-lingual, multi-cultural environment with creative and innovative committed colleagues.
Attractive salary package with base salary starting from VND 20,800,000 VND gross per month
Meal allowance VND 680,000; Clothing allowance VND 416,000 gross per month
13th month Tet bonus
Private premium medical insurance
20 days annual leave, 10 days sick leave per annum
Education fee support for staff dependents after a qualifying period

ENGLISH PROFICIENCY REQUIREMENTS

If English is not your native language then you will be required to demonstrate a minimum English language proficiency standard at Advanced level (Linguaskill score 160), equivalent to IELTS (General) 6.0. RMIT Vietnam will require you to complete a Linguaskill test to assess your level of English before an offer of employment can be made.

HOW TO APPLY

Click on the ‘Apply Now’ link. Applications close on 8 March 2020

- Private premium medical insurance
- Prorated annual leaves and sick leaves

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