Marketing Content Editor/writer

WORK LOCATION: 33 Le Trung Nghia, Ward 12, Tan Binh District, Ward 12, HCMC, Vietnam
DIRECTLY REPORTING TO: Head of Marketing

***PURPOSE AND SCOPE OF ROLE

The work of the Marketing Content Editor/Writer is responsible for writing marketing copy and content as part of the Marketing team. This position will work closely with Director of Creative & Marketing and Marketing Communications Executive to produce a clear, consistent voice for marketing materials and initiatives.

The Marketing Content Editor/Writer will create fresh content for all visual elements that support Trails of Indochina’s marketing, advertising, promotion, event and campaign initiatives. The Marketing Content Writer will initiate and oversee all marketing content, both internal and external, across multiple channels to engage and drive positive customer behavior.

***RESPONSIBILITIES

**Marketing Content Writing
• Write clear, concise, persuasive and grammatically correct copy as needed on a wide range of projects including but not limited to: web and email copy, blog posts, brochures and other collateral, advertising copy and headlines, newsletters, trade show materials, brand documents, B2B and B2C advertising copy, email marketing, press releases, brand positioning, event collateral, etc.
• Develop concepts and participate in brainstorming sessions for new ideas
• Generate naming ideas for projects, events, season’s campaigns, services, etc., as needed per brand marketing direction.
• Leveraging market & destination knowledge to develop content themes/topics and execute a plan to develop the assets that supports a point of view and educates customers
• Proofreading and editing of general brand documentation, as necessary
• Write posts for social media channels for promotion of product and partners
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of sale, video, print, etc.

Additional Responsibilities
• Proofread materials before publication
• Develop content for marketing collateral
• Assist the marketing team with administrative and marketing-related matters
• Regular reporting with Director of Creative & Marketing
• Other tasks as assigned by Director of Creative & Marketing and Product Departmental projects

QUALIFICATIONS AND KNOWLEDGE
• Tertiary studies in Trade or Business
• General Tourism knowledge
• Basic marketing knowledge in travel industry/travel trade
• Product knowledge/geographical of Southeast Asia

EXPERIENCE
• Preferable experience working in the Tourism industry
• Preferable experience working in the Marketing field

SKILLS
• Excellent overall writing skills in a number of different styles/tones
• Impeccable spelling and grammar
• Great research, organizational, and learning skills
• Fluent written and spoken English
• Excellent MS Office
• Detail oriented
• Honest and self-motivated

- Attractive salary and bonus
- Social insurance, health insurance, unemployment insurance according to Labor Laws
- Good chance to study and develop career path stably

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