Marketing Assistant Manager

I Can Read Vietnam is looking for a professional marketer who will lead the implementation of our annual marketing plan and monthly activities. With a total of 11 centres in HCMC, this talent is expected to discover more partnerships that promote our school and drive leads to centres. The Marketing Assistant Manager includes but not limited to: tracking the performance of online and offline campaigns, managing the marketing budget, catching deadline to deliver marketing materials to all centres. The Marketing Assistant Manager reports to the Head of Marketing & Communications on daily basis with the following:

Partnership Strategy: (60%)
- Integrate in developing strategies and tactics to potential partners, especially related industry for mom & babies.
- Deploy successful marketing campaigns with Area Manager at each areas to drive leads and new students to centres.
- Provide proactive communications to all partners & centres, especially all centres staff whenever a partnership deal is made.
- Develop sales strategy for corporate groups, following with internal department to deploy this sales strategy successfully.
- Prepare all the sales kit, vouchers and other materials to satisfy the job’s requirements.
- Work on cross-departmental projects (Marketing, Admission, Customer Care, Academic team) and ensure alignment of goals and execution.
- Contribute to the preparation of the marketing budget on an annual basis and monitor ROI by allocating funds using professional judgement

Brand Marketing Operations: (30%)
- Implement marketing strategy from idea to execution, including: branding event, sales promotion, OOH Media, PR & TV network.
- Create new campaign for public, such as: Back2School, Writing contest, Photo contest to get more interaction with public.
- Ensure Brand Identity on all channels, from centres’ signboard to digital platform.

Other tasks as required by Marketing Head: (10%)
- Support to manage the team members to fulfil marketing strategies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals, including ROI, budget and others.
- Analyse consumer behaviour and adjust campaigns accordingly

- Bachelor of Marketing/PR/Communication or related fields.
- Minimum 5 years’ experience in Marketing
- Minimum 2 years’ experience in management
- Excellent in communication and presentation skills, especially in negotiation.
- Good project management skills
- Fluency in English (verbal and written communication) to work with Headquarter in Singapore and Academic team.
- Strong leadership skill
- Prefer talent with Digital knowledge.

- Thu nhập hấp dẫn
- Đào tạo chuyên sâu
- Team building hàng năm

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