Marketing Assistant Manager

We’re looking for a determined and experienced marketing professional who will be responsible for and lead the implementation of our marketing plan and activities.

The Marketing Assistant Manager responsibilities include tracking and analyzing the performance of campaigns, managing the marketing budget and ensuring that all marketing activities are in line with our brand identity. Your knowledge in social media, coupled with your analytical abilities whilst turning creative ideas into action and vast knowledge of Vietnam online and offline marketing will help you draw insight from research and market analysis to develop compelling, synthesized recommendations and effectively grab market share. You will work on cross-departmental projects (Marketing, Admission, Academic team) and ensure alignment of goals and execution to drive strategic partnerships and new initiatives forward.

You will have experience of working in a multi-cultural environment for an international organization and enjoy being part of a team of passionate marketers.

The Marketing Assistant Manager reports to the Head of Marketing & Communications on daily basis, and responsibilities include but not limited to:

Strategic involvement: (70%)
• Integrate in developing strategies and tactics that promote our school and drive qualified traffic through a multi-channel approach
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Build strategic relationships and partner with key industry players, agencies and vendors
• Commit on targets assigned and take initiatives to gain new market share or various approaches to achieve best results.
• Create and lead relationship with related functions for achieving targets.
• Utilize and maximize resources based on market data analysis and provide results for certain growth.
• Proceed proactive communications to approach new channels
• Extensive marketing knowledge with an ability to approach a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis for maximum exposure for the business.
• Contribute to the preparation of the marketing budget on an annual basis and monitor ROI by allocating funds using professional judgement

Daily operations: (30%)
• Produce valuable and engaging content for our website that attracts and converts our target groups
• Create and approve marketing material, from website banners to hard copy brochures
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust campaigns accordingly
• Support to manage the team members to fulfil marketing strategies

Functional capabilities
• To embrace the School’s mission and vision
• To be experience in cascade strategies to action plans and follow up to maintain in order to have best results; deep understanding of various marketing channels
• To be proactive in initiating and maintaining positive relationships with stakeholders
• To engage with the Academic team to further understand the needs of the School
• Demonstrate a growth and result-oriented mindset.
• Prioritize, plan and organize a busy workload
• Present punctually for all work commitments
• Able to lead and take initiative
• A collaborative mindset to share, lead and learn from colleagues

Skills and abilities
• Excellent communication skills
• Experience in education and/or foreign communities is preferred.
• Strong marketing background and approaches, esp. intimate understanding of traditional and emerging marketing channels, trends of markets, online marketing and measurement
• Ability to think creatively and innovatively and face challenges.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate action
• Solid knowledge of digital analytics tools (e.g., Google Analytics, Adwords and alike)
• Budget-management skills and proficiency
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets to produce insightful performance reports
• Fluent in English

- 13th month salary + Performance bonus
- Private Health Insurance
- 12 Annual leaves + 13 Additional paid leaves

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