Market Research Executive

Research
1. Market Measurement and Performance Tracking
• Execute monthly sales reports based on Retail data for 6 PA countries to keep a consistent standard measurement & tracking of category sales across the region
• Prepared regionalize and standardized reports for Area level with 6 PA countries in scope for ease of regional consolidation
• Monitor and forecast marketing and sales trends
2. Customized research/Analysis for marketing measurement and optimization
• Identify and understand problems through forecasting, gap analysis, quantitative reporting, research, and statistical analysis
• Conduct ad-hoc analysis by request to keep track of category as well as brands performance
• Conduct quantitative surveys, which may involve questionnaire design, field interview, gather consumer, competitor, market condition data and report
• Work and follow up with internal / agency to ensure progress for external/ internal research projects
• Manage and organize data information, such as: written and oral reports, graphs, charts and diagrams

Administration & Documentation:
• Collect research brief from manager or marketing team
• Support to prepare and allocate budget for research project
• Supervise temporary staffs to ensure all research projects comply with purchasing procedure and make payment for agency.
• Ensure all business activities comply with the WHO code, Vietnam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.

2/ Communication (Position’s responsibility for communication both inside and outside the organization):

Internal:
Marketing
-> Negotiate:
Convince others within the organization to accept complete proposals and programs where all parties are willing participants.

External:
Survey agencies

• University degree, Marketing/ Management/ Economics or related fields preferred
• 2-3 years experiences in market research relevant position or Sounding proven market research analysis experience
• Sound understanding of Statistical Concepts, Research Methods, and Design
• Able to manipulate large, complex data sets using a variety of software applications (Excel, Microsoft Office Suite), including the use of relational databases
• Knowing SPSS, SAS is an advantage
• Experience with Microsoft PowerPoint and Word
• Strong written and verbal communication skills
• Able to multitask, prioritize, and manage time efficiently
• Strong analytical and critical thinking
• Fast-Paced, Independent Thinker

- 13th month salary & performance bonus
- Premium Healthcare
- Training

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