Market Manager

The Market Manager, Southeast Asia will be responsible for business development and customer interaction activities in their assigned region to maintain & expand usage of all College Board programs with particular focus on the College Board’s Advanced Placement® (“AP®”), pre-AP® and the SAT® suite of assessments (PSAT® and SAT®). The Market Manager will have individual accountability for volume and growth goals in their specific regions. Consistent with the mission of the College Board, the Market Manager will plan, manage and successfully carry out the major responsibilities for developing and supporting strategic business plans relating to College Board program adoption and volume growth. The Market Manager will work as the lead in maintaining and building relationships with schools, school networks, provincial/state agencies, national Ministries of Education, higher education institutions, and other partners within the assigned regions.

• Develop, support, and execute on strategic business plans to drive adoption of College Board programs (AP, pre-AP, PSAT, SAT) across the assigned region to meet volume & growth goals.
• Manage accounts in the assigned region by forecasting program volume and growth, preparing volume and growth activity reports, collecting and maintaining updated client information, and developing new contacts and relationships with key decision-makers, partners, and stakeholders.
• Execute on all activities which will help meet volume and growth goals: meeting with outside individuals or groups to provide information about College Board programs and services; maintaining records of contact and follow up; obtaining feedback from outside individuals or entities regarding programs and services; and conducting workshops, presentations, training, and program demonstrations as appropriate.
• Maintain existing relationships and build new relationships with key decision-makers and influencers in schools, school networks, provincial/state agencies, national Ministries of Education, higher education institutions, vendors, and other educational partners, agencies, institutions, and players within the assigned region with the express objective of growing usage of College Board programs (AP, pre-AP, PSAT, SAT) in a fiscally responsible manner.
• Collaborate with other members of the International division to develop a strategic business plan for building and sustaining new relationships and driving adoption of College Board programs in their regions to achieve volume and growth goals. Drive execution of the strategic business plan.
• Collaborate with relevant International team members to develop marketing plans and ensure proper execution to achieve agreed upon goals.
• Communicate all market-based trends in education, political atmosphere, and competitive environment with International team members and broader College Board staff.
• Develop and maintain a deep understanding of College Board programs and, with the guidance of College Board international staff, expertly articulate the value proposition of College Board programs in a compelling manner in both public and private settings with government leaders, school leaders, educators, students, parents, and other influencers in education in the region.
• Build College Board’s reputation and brand with constituents in the region while balancing the sensitive nature of our programs in the political context.
• Assist with resolution of escalated issues from schools/parents/educators and ensure appropriate response by College Board programs and functional units.

Internal Contacts:
• Maintains regular contact and positive working relationships with staff across the College Board, including International Division, College Readiness Assessments Program, AP & Instruction Program, Operations, etc.

External Contacts:
• Establishes and maintains deep relationships with leadership and key decision makers in assigned region: schools, local/provincial/state education leaders, partners/vendors, teachers, counselors, and other influencers in education

• Possesses deep knowledge of secondary education in Southeast Asia as well as the broader political/social environment impacting education in these specific regions.
• Enterprising, self-starter who thrives on new challenges and will find ways to get in the door of key influencers to earn their trust, respect, and business.
• Results-oriented and comfortable with setting and being accountable for volume and growth goals.
• Creativity to envision how the College Board’s flagship programs (AP, pre-AP, SAT, PSAT) can serve students and educators within the educational context of the specific regions both currently and in the future.
• Comfortable with remotely managing an independent consultant(s) who is on the ground in the specific regions.
• Adept at collaborating with a team (including remotely) or flying solo as the situation demands.
• Understand the balance that the College Board needs to strike as a mission-focused organization operating within a competitive business environment to improve educational opportunities and outcomes for students.

Qualifications
• A Bachelor’s degree is required, an advanced degree in education is preferred.
• A minimum of 5 years of sales and/or education experience in the region or international education generally.

Other Knowledge and Experience
• Ability to think creatively about fresh approaches to challenges
• Excellent analytic and quantitative skills, including ability to identify and obtain needed data to confirm/backup hypotheses
• Excellent verbal and written communication
• Strong ability to create and deliver effective presentations to external constituents
• Problem solving and negotiation skills
• Strong interpersonal skills
• Computer literacy, including Microsoft Office applications
• Knowledge of customer relationship management (CRM) strategy
• Ability to effectively handle multiple situations simultaneously
• Deep experience in education in Vietnam/ Southeast Asia preferred
• Willingness and ability to travel extensively (up to 50%)

Perks and Benefits
• Private Medical Insurance

• Travel allowance

• Competitive Salary + social, medical, unemployment insurance

- Competitive Salary + social, medical, unemployment insurance
- Private Medical Insurance
- Travel allowance

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