Head of Product Marketing & Alliances Department

[Marketing planning and Business engagement]
• Developing product positioning, associated marketing themes, and media channels that align with target customer demographics
• Partnering with Product Development (including PL,CD, TW, Banca and Credit Card) and Marketing teams build and execute monthly/ quarterly campaign calendars
• Overseeing the planning and execution of new product launch as well as promotional activities to ensure that customer needs/values are incorporated into product design, branding, and marketing approaches
• Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch
• Overseeing creation of marketing collateral, developing marketing metrics and systematic approaches for obtaining comprehensive consumer, market, and competitive analyses that support strategic organizational decisions and product marketing tactics
• Work with business team on product marketing initiatives in line with marketing & business strategies.
• Develop Product differentiate strategies; supporting new products development and eventual launch, designing Customer Value [Preposition]
Sales enablement
• Communicate the value proposition of the products to the sales team via effective and consumer friendly marketing materials
[Strategic Project Management – Merchant network expansion, App consolidation, Smartpay cross-sell, Customer Segmentation, etc]
• Support Marketing Director on developing concept paper of mid-term strategic projects.
• Working closely with related departments to gather insight, data, information to build project plan with specific timeline and indicated KPI
• Be on top of project execution, monitor progress and implementation; forecast and solve any problems that may cause the delay of the projects
• Review, analyse periodic tracking report, propose initiative to improve current and future project.
[Internal and external collaboration]
• In charged of collaborating with other departmental heads within Marketing in the performance of his functions to create and develop a team that facilitates effective marketing strategies, consumer materials, messaging, and sales communications
• Establishing effective relationships with cross-functional partners in order to drive commercially effective, timely, and on-time product strategies, product budgets, and product launches
• Collaborates with other product department heads on the identification, quantification, and assessment of external-partner opportunities that will drive accelerated product growth through product and commercial capability innovations
• Own and develop FE CREDIT’s partnering model from strategy to execution
[Marketing Campaign – Performance tracking and analysis]
• In charge of impactful marketing campaign to:
 Drive new-to-bank acquisition
 Drive higher utilisation of current products with intelligent media planning and customer targeting
• Develop innovative and comprehensive marketing plans across multiple media channels in order to ensure FE products remain as true top choice for any customer
[Market intelligence]
• Be the expert on customers, how they buy and their buying criteria
• Be the expert on retail environment, recommend competitive & creative solutions to cost-effectively maximize brand & product exposures
• Be the expert on the competitors and how to win
[Budget planning & quality control]
• Proactively plan & utilize the project budget cost-effectively & accordingly to center’s & unit’s budget
• Ensure flawless end-to-end project executions
• Control procurement & purchase process to guarantee timely deliverables to owned initiatives
[Others]
• Manage & coach direct reports if any
• Participate on other assigned projects by Marketing Center Director

• University Graduate – major: Business, Marketing preferred
• Min. 8-10 years of working experience in banking and financial service and tactical bank retail product marketing
• Prior experience in a portfolio management role in credit cards or other banking products is an advantage
• Agency experience in selling Financial Service can be counted as advantage
• Proven and successful track record in direct strategic and tactical products development activities such as product launch
• Strong communications skills
• Practical & innately curious with ability to focus & deliver high quality of works within tight time frame s
• Good presentation skills with an eye for the art
• Creative thinker and strategically oriented; attentive to details
• Professional demeanor
• Extremely well organized and able to meet deadlines
• Language requirements: Vietnamese – native, English – advanced
• Computer Skills: Advanced skills in Microsoft Office applications
• Knowledge of creative design is a plus

- 13th month salary
- 15 - 20 days
- KPI Bonus

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