Head of Marketing

*Report to CEO
1. Marketing Strategy
• Developing and delivering marketing strategies for the organization
• Developing the marketing strategy for new and existing products
• Development and implementation of the Brand strategies
• Working closely with the company’s Marketing team; enabling them to meet their commercial
objectives by providing them with appropriate tools, materials and presentations
• Work closely with product management team to define marketing materials and programs.
2. Marketing Implementation
• Overseeing implementation of the Marketing strategy - including campaigns, events, digital
marketing
• Manage social media presence and direct programs to improve social media reputation and
recognition
• Undertake continuous analysis of competitive environment and consumer trends
• Become the organization’s agent towards external parties such as media, stakeholders and potential
clients and build strategic partnerships
3. Leadership
• Ensuring that the marketing objectives are implemented by the marketing team
• Control budgets and allocate resources amongst projects
• Engage, build up and maintain working spirit for whole Marketing team
• Train Marketing team members to improve their capabilities and help them move up in their career
path.
4. Others task assigned by CEO

- Education: Bachelor’s degree or above business administration, marketing and communications or relevant field
- Proven experience as Marketing Director
- Excellent leadership and organizing skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
- Customer-oriented approach with aptitude

- According to company policy

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