Head of Marketing and Communications

Position Objective

The Head of Marketing & Communications is responsible for:
- Leading the development of the school’s marketing and communication strategy.
- Leading the development and execution of the marketing and communication program to support the school’s growth agenda.
- Developing and implementing multi-channel tactical marketing and communication campaigns, generating admissions enquiries from multiple target segments.
- Supporting the development and execution of both academic and non- academic communications delivered to the school’s internal parent community, to ensure that the school delivers an outstanding customer communications experience.
- Working closely with the School’s Academic and Operational leadership teams and the teacher community to support staff members in delivering one-to-one academic communications that are aligned with the school’s wider communications framework, yet appropriate for each individual teacher. The Head of Marketing & Communications will also work closely with the IT department to ensure that the teacher community can make best use of the various communication technology platforms to deliver personalized parent communications.
- Assisting with the development and execution of engagement opportunities with key external stakeholder organisations on behalf of the School Leadership Teams.
- Developing and managing marketing and communications budget.

Responsibilities
Detailed job description can be shared via email or discuss directly at the interview.

Qualifications

Education:
- Degree level qualification in marketing, communications or related fields with demonstrated success in a multinational environment.
- English Proficiency Recognition

Experience:
- 8-10 years of experience leading teams responsible for selling high value added services, ideally gained at a blue chip organisation.
- Experience of using customer databases / CRM platforms.
- Sound knowledge of working with segmented customer base to implement sales / service strategies.
- Analytical skills, able to interpret multiple data sets to identify trends.
- Commercially astute with a very good understanding of financial metrics, able to set budgets, assess P&L performance, evaluate ROI.
- A sound knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, optimization.
- A sound knowledge of on-line / digital marketing including website management and on-line advertising.
- Excellent written and verbal communication skills with the ability to write high quality marketing copy.
- Good ICT skills (e.g. Word, Access, Excel, PowerPoint), experience of using Content Management Systems and of social media.
- Experience of managing the creative development process for digital and printed communications including agency management and briefing, production, print, photography
- Excellent face-to-face and verbal communicator with the ability to engage others and to make own message understood by stakeholders.
- Excellent listening skills, able to understand the subtleties of communications and detect the underlying message.

- Salary and bonus in accordance with the company policy
- Insurance in accordance with the company policy
- Paid leave in accordance with the company policy

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