Head of Marketing & Partnership Engagement (Mpe)

- Reporting Structure: This position reports directly to the General Manager
- Key Working Relations
Internal: Trainees and all KOTO staff
External: Service providers and community service partners.

PRIMARY DUTIES, RESPONSIBILITIES AND KEY DELIVERABLES
The Head of MPE will be expected to successfully manage and deliver on:

1. Marketing & Communications: To identify marketing opportunities and plan and implement marketing and communication strategies that add values to the KOTO brand in order to; maintain and increase brand awareness, increase sponsorship and grants; grow KOTO’s internal capacity in order to achieve organizational goals.
• Develop, implement and facilitate annual marketing strategies
• Facilitate the development and implementation of marketing plans to support KOTO’s various business units (e.g. operations, trainee recruitment, HR, etc.) for both Foundation and Enterprise.
• Allocate fundraising targets and key performance indicators for the marketing team and take ownership of these targets’ delivery
• Plan and administer marketing budget
• Oversee the development of brand communications and marketing collateral designs (including promotional materials, event communication, external and internal communications…etc) to ensure all materials are strictly aligned with KOTO brand guideline and policy.
• Take the lead in market research and analysis for the expansion of targeted customer segments, present and proposal strategies for new market expansion.
• Manage and oversee the digital marketing channels of KOTO (website, social media channels and commercial channels)
2. Partnership engagement and Sponsorship Management: To build and foster new and existing relationships with funders, donors, corporate sponsors/partners and individual sponsors; oversee the management of KOTO trainee sponsorship program
• Engage with donors, funders, partners and sponsors to effectively manage the partnerships and relationship building
• Develop new strategic partnerships and joint ventures that sustain the KOTO organisation for long-term projects
• Utilize knowledge of business and social enterprise to build mutually beneficial partnerships with third-party organizations
• Manage and maintain effective communications with funders, donors, corporate partners and individual sponsors
• Develop and implement joint marketing-communication plans with partnered organisations to promote and sustain the partnerships
• Develop effective CSR programs and social study tours to attract CSR funding and increase revenue stream from social study tours.
3. Fundraising events: to strategise, plan and execute funding events and meet the fundraising targets
• Plan, organize and execute KOTO events to exceed financial goals while raising KOTO profile in both international and local communities
• Develop and implement unique fundraising strategies related to special events while coaching event staff/volunteers to achieve their fundraising goals.
• Responsible for event planning and management. This includes leadership and oversight for all event production from planning, invitations, and programs/brochures to wrap-up.
• Ensure that KOTO events do not exceed budgetary goals by monitoring event expenses, and by identifying potential underwriting/sponsorships and in- kind donations. Plan and task all timelines for each event and work with team members to establish an event calendar.


4. Business Development: Contribute to the strategic planning of the organization and demonstrably work towards achieving KOTO’s objectives via effective, measurable marketing and sales activities. This includes achieving revenue-bearing partnerships to increase KOTO’s financial sustainability and autonomy.
• Drive and boost sales for KOTO restaurants (including restaurant products/services, cooking classes, social study tours, catering/functions/events, and merchandise sales)
• Generate business development ideas. Plan and coordinate the implementation of business plan and the penetration of new markets
• Contribute to the overall the strategic planning of the organization and work towards achieving KOTO objectives through innovative and effective marketing.
• Develop sales strategy for the markets including analysing markets, approaching customers, promoting sales strategy, and increasing sales activities to reach the agreed Sales Target.
• Evaluate market analysis/do market research to determine customer needs, market trends, volume potential and competitor’s situation.
• Establish and maintain strong relationship with customers in related industries (travel agents and tour operators).
• Provide business concept/solution which appropriate customer’s inquiries.
• Manage all negotiates in phases of inquiry, offer, order/contract in alignment KOTO regulation.

5. Communications and Public Relations: To manage and build brand image and corporate identity through consistency in message.
• Manage effective internal and external communication systems
• Work to establish consistency and continuance in brand identity and KOTO identity
• Seek and create public relations opportunities in order to further build the KOTO brand and create successful sponsorship opportunities
• Work to achieve consistency in message in multiple languages
• Ensure relevant senior KOTO representatives are briefed in order to best represent the organization
• Develop and maintain relationships with the press, media agents and handle any PR, Marcom request from external stakeholders.

6. Team Leadership & Management: Effective management of the team and a keen understanding of the responsibility to lead by example in action and attitude across the entire KOTO organization.
• Manage the MPE team ensuring consistency in message and synergy in projects
• Make staffing and hiring decisions with the support of the Human Resources department
• Build and develop a MPE team which is competent, commercially astute, dedicated and efficient
• Attend and contribute to all meetings and KOTO events, fundraising activities
• Ensure a positive attitude is maintained even when under pressure
• Build and develop the business development team: participate in recruitment, training, assessment of KPIs periodically.
• Review and/or create SOPs & forms of the department
• Guide and motivate staffs, set goals and objectives according to each sub-ordinate staff

Education
Master degree preferred, with concentration in Sales/Marketing
Experience
• At least 5 years of experience in managerial position of Sales/Marketing/Business Development
• Demonstrated managerial skills, including experience managing complex marketing programs
• Demonstrated ability to create and manage budgets, develop staff, and work with executive management on both short and long term strategic planning
• Demonstrated ability to deliver on unit revenue targets and goals
• An in-depth knowledge and understanding of the political, economic and social context in Vietnam, as well as experience working with national and local government agencies and authorities
• Demonstrated ability to effectively interact with senior management, boards of directors, partners and supporters, community organizations, government officials, corporate executives, general public, and foreign and national staff
• Demonstrated ability to work as a member of a team; to give and receive direction
• Demonstrated excellence in organizational, analytical and problem-solving skills
• Experience working with high profile partners
• Strong experience in building relationships, developing budgets
Knowledge, Skills and Abilities
• Knowledge of leadership and management principles as they relate to the business sector
• Knowledge of financial management
• Knowledge of human resources management
• Knowledge of project management and service delivery
• Fluent in written and oral English (this will be tested if necessary)
PERSONAL APPROACH
The Head of MPE should demonstrate competence in some— preferably—all of the following:
• Adaptability: Demonstrate a willingness to be flexible, versatile and tolerant in a changing work environment while maintaining effectiveness and efficiency
• Behave ethically: Understand ethical behaviour and business practices, and ensure that his/her own behaviour and the behaviour of others is consistent with these standards and aligns with the values of KOTO
• Build relationships: Establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the organization
• Communicate effectively: Speak, listen and write in a clear, thorough, persuasive and timely manner using appropriate and effective communication tools and techniques
• Creativity/Innovation: Develop new and unique ways to improve operations of KOTO and to create new opportunities
• Foster teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance KOTO’s effectiveness
• Lead: Positively influence others to achieve results that are in the best interest of KOTO
• Make decisions: Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of KOTO
• Organize: Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities
• Plan: Determine strategies to move KOTO forward, set goals, create and implement departmental and overall action plans, and evaluate the process and results
• Solve problems: Assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem
• Think strategically: Assesses options and actions based on trends and conditions in the environment, and the vision and values of the organization
Note: Due to the nature of the KOTO program, all staff are required to undergo a mandatory criminal record check, and sign and comply with KOTO policies, including its Child and Youth Protection Policy and its Code of Conduct, which includes ethics and anticorruption compliance policies.

- 12 full paid leaves/year
- Like-minded co-workers who want to make a positive impact in the community
- Lunch included

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