Head Of Marketing & Communications - Vietnam

● Work with Senior management (Board of Executives) in the development of an annual marketing communications plan to position the Nielsen brand and build on Nielsen’s global leadership position to create a positive marketplace reputation
● Come up with quarterly reports to quantify the impacts of Marketing & Communications activities

Internal & External Communication:
● Build and maintain ongoing relationships with key T1 & T2 media/journalists for better management of media activities
● Handle all media interviews with key senior stakeholders to help them build their Executive Profiles
● Handle all press releases from regional/global Thought Leadership reports
● Manage the successful delivery of communications projects according to project schedule and budgets
● Analyze and recommend appropriate communications processes/activities considering the business implications, cost and consistency with current and future business directions
● Work with senior management to ensure that all company information/updates from Executive members, regional team and news is communicated in an open, honest and timely manner

Marketing & Branding:
● Work with senior management to define and develop business unit marketing communications programs and materials in order to help business units drive awareness for products/solutions/syndicated reports/enhancement/technology applications etc
● Identify relevant events for Nielsen to join as a key guest speaker to promote Nielsen’s expertise
● Plan and manage marketing communication programs including insight article, press release, videos, teasing emails, presentations, info-graphic etc to promote Thought Leadership reports
● Build C-suite presentations for Board of Executives to join C –Suite events
● Create Marketing tools and content for commercial enablement and client engagement such as a winning proposal, sell-sheet, videos, brochures etc.
● Leverage all digital platforms to support all marketing & communication activities
● Use SFMC to general email marketing campaigns
● Use CQ5 to update content on Website
● Use Sprinklr to promote content on Social media channels

Internal Engagement:
● Support HR for internal engagement efforts such as promoting key activities to grow talents, driving communication programs for HR’s annual event – Nielsen Case Competition
● Embrace on internal activities such as NGID, Hunger Action Month etc to promote brand reputation for Nielsen

● Minimum of 5 years experience in Product Marketing/Digital Marketing/Strategic Communications
● Excellent English both verbal and written
● Previous experience in developing and leading strategic communications (corporate communications, issues management, internal communications, crisis communications, etc.) plans as well as executions
● Demonstrate exceptional writing skills, including writing strategic plans, messaging and press materials; and the ability to write both strategically and creatively under tight deadlines
● Digital savvy, experienced in developing and executing campaigns on digital platforms
● Excellent interpersonal skills; ability to communicate effectively by phone, email, and in-person
● Minimum of Bachelor's Degree in Communications or Public Relations or related/equivalent major

- Premium healthcare plan
- Global training opportunities
- Company provided

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