Head of Digital & Social Media

Vietnam Investments Group is looking for a Head of Digital & Social Media for TapTap - a project funded by VIG.
We are a next-generation loyalty, marketing and payment platform that connects market-leading brands with consumers through a simple-to-use, fully integrated and data-driven coalition loyalty program. Our solution enables consumers to earn and burn loyalty points conveniently by interacting and transacting with the brands of their choices across nation-wide merchant network that today reaches 30% of the Vietnamese consumers.
Our goal is to revolutionize the omni-channel shopping experience in Vietnam and set the standards for how brands should engage their customers by leveraging data to drive consumer insights, marketing efficiency and product personalization. We also offer technology solution to help established businesses enhance their existing loyalty programs with access to a broad, diversified portfolio of brands and rewards.
TAPTAP is a trademark of VUI Vietnam, which is a Joint Venture company that is owned by Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 500 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam.
• Establish and lead Digital & Social Marketing, inclusive of up social media/marketing, creative production, social optimization and online engagement strategy and digital merchandising;
• Own the strategy, execution, and analysis of the project’s paid and organic social media marketing strategy, focusing on expanding brand awareness, customer loyalty, and conversions;
• Manage social marketing budget, leveraging advanced targeting tactics to reach intended audiences while meeting KPI targets;
• Define guidelines for best practices and engagement benchmarks; monitor and provide feedback on an ongoing basis;
• Develop and maintain relationships with brand partners, key influencers, and external bloggers;
• Lead the Social center of excellence, including Social Risk/Crisis Management, Customer Care, Community Development and Campaign Delivery & Optimization; • Build a service-oriented team culture and mindset, that can balance strategic thought leadership with delivery and execution for our global brands, and earn trust and credibility along the way;
• Develop and manage the social always-on calendar – working with associated teams, especially PR, to integrate creative real-time opportunities alongside campaign activations;
• Influence the Omni-Channel approach to consumer creative across owned, earned, paid touch points, establishing the processes and tools needed to an improved customer messaging experience;
• Develop corporate-level social tools + platforms to make the project great to do business with and strengthen of the project; • Management of agencies required to deliver plans, ensuring alignment, consistency, efficiency, effectiveness;
• Training, advice and support to BU and PR team members as required;
• Subject matter expert on ‘great social’ that drives customer engagement across owned/paid/earned;
• Effective reporting, performance data and analytics to measure ROI;
• Develop, execute and maintain process workflows and technologies that ensure consistent execution and delivery of social marketing programs and campaigns.

• 5+ years’ progressive work-related experience and demonstrated proficiency in social media, digital marketing, journalism, preferably in an e-commerce industry;
• Experience of working within a complex business with a range of stakeholders with different needs and with senior roles;
• Demonstrated leadership and business capability;
• Experience of agency management with P&L experience;
• Excellent creativity with verbal, written communication and interpersonal skills;
• Ability to work to tight deadlines and juggle multiple projects;
• Ability to develop and present data-driven recommendations successfully, promote items persuasively, and shape the opinions of others;
• Experience with enterprise-level social platforms and tools;
• Creativity with an eye for detail and design and technical savvy.

- 13th month salary and performance bonus
- Company trip and team building
- Full of snack and drinks in the pantry

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