Head of Creative DepartmentTop management

CREATIVE STRATEGY:
- Build and lead work outputs of the creative team in the production of all web, print, and digital marketing collateral.
- Develop external and internal marketing campaigns that translate marketing objectives into clear and motivating creative strategies
- Provide creative solutions to other BUs in order to serve business purpose.
- Work with a cross-functional team of graphic designers, copywriters, social media experts, and marketing managers in the strategic development of messages and deliverables
- Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner. Test new ideas with colleagues in marketing, and customer segments.
- Produce fresh, innovative work that translates complex ideas into compelling communication materials and stimulating digital experiences
- Present, or oversee presentation of final concepts, and obtain approvals for deliverable
- Prioritize resources across multiple engagements, establish production schedules, and manage the delivery of quality work
- Review and approve art and copy developed by the team, ensuring deliverable that effectively address goals and challenges
- Engage and manage external agencies, as needed, where additional skills or bandwidth is required to deliver the agenda

MARKETING STRATEGY:
- Build a deep understanding about the needs, aspirations and challenges of each target sub-segment within FEC’s target customers to collaborate with peer marketing departments in developing marketing strategy, analyzing results, and identifying opportunities
- Spearhead and manage content strategy for small & large projects, harnessing strategy, digital and brand design, compelling content, and technology
Ensure the planning & management of expense to meet budget standards.

MARKET UPDATES AND INTELLIGENCE
- Be the expert on customers, on their preference, needs and how to attract them
- Analyze brand tracking, market trends, consumer need, and the competitive landscape
- Personally research new and fresh creative ideas from various sources which can be adapted to FEC business.

PEOPLE DEVELOPMENT
- To structure team activities for the effective delivery of plans and performance targets
- To lead and empower team through performance reviews and change management
- To practice company values for continuous improvement in team management
- To demonstrate brand values in everyday life at work

- University Graduate – major: Strategic Marketing; Commercial Arts; Advertising; Communications
- 10 years of related experience with 7+ years of creative direction management in agency or corporate setting
- Many years of experience creating marketing/advertising campaigns from vision to message platform to overseeing production on time and budget
- Proven experience in brainstorming design, concept development and strategizing marketing executions, across all marketing disciplines
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
- Creative and strategic thinker
- Clear communication skill, both written and verbal
- Language requirements: English – fluent – spoken and written
- Idea inspiring, creative energy
- Attentive to detail in fast paces environment
- Professional demeanor
- Strategically oriented
- Highly organized

- 13th month salary
- 15 - 20 days
- KPI Bonus

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