[HCM] Digital Marketing Manager

DOES THIS SOUND LIKE YOU?

Brand Awareness. Social Engagement. Lead Generation. You’re a Marketer at heart, and now you’re ready to bring your passion and skills to our growing Talent Acquisition team and pioneer a new position in Recruitment Marketing.

Unlike traditional marketing, you won’t be promoting our products—you’ll be promoting the value of working for our company to help us attract great candidates who fit our culture and can support our mission.

You have a gift for storytelling and know how to reach and engage your audience on a human level through search, social, mobile, text and email. You think strategically about channels and messaging, roll up your sleeves to execute campaigns and programs, and track and measure everything.

If you’d love to help us tell our story as an employer and build a great company, WE’D LOVE TO MEET YOU!

HOW YOU'LL MAKE AN IMPACT:
• Creating and developing the employer brand
• Building brand awareness and engaging brand followers
• Managing and updating the careers website, continually increasing conversions
• Overseeing and improving the candidate experience and candidate communications
• Managing the company’s reputation as an employer on third-party review sites and job boards
• Defining target candidate personas
• Developing a diversity recruiting strategy
• Creating and curating compelling content
• Determining the best channels to recruit
• Optimizing channel and advertising spend
• Driving qualified applicants to open jobs
• Building and nurturing a talent network/talent community
• Generating a pipeline of qualified leads for our recruiters
• Converting leads into applicants through digital marketing strategies
• Planning and executing recruiting events
• Identifying and amplifying employee advocates
• Generating employee referrals
• Tracking, measuring and reporting on campaign results and budget
• Managing Recruitment Marketing operations and technology
• Evaluating and contracting with vendors and agencies

THE SKILLS YOU'LL NEED:
• You understand that an employer brand is more than a logo, and know how to communicate the value prop of working at our company both authentically and transparently.
• You’re a great storyteller and writer, and can create content from blogs to emails to videos yourself as well as enlist internal and external content creators.
• You inspire employees to create and share their stories and employer reviews, amplifying our reach and influence throughout the candidate journey.
• You can teach and empower recruiters on how to tell our story effectively to attract and nurture candidates.
• You practice inbound marketing and SEO, and can get your content found when and where people are searching.
• You develop a deep understanding of your target audience to ensure your messaging hits home.
• You’ve organized campaigns, programs and events from strategy to execution that build brand awareness and generate qualified leads.
• You live on social media, and can attract followers and keep them engaged.
• You’ve created and managed mobile-first websites, and can leverage Google Analytics to optimize the candidate experience and increase CTA conversions.
• You’ve built a pipeline / database of leads who read your texts, open your emails and respond to your content.
• You can’t live without marketing automation / CRM, and love to try new technology that can improve your processes and results.
• You track, measure and analyze everything from top to bottom of the funnel, test to know what’s working and what’s not, and jump in to try new tactics, fail and learn.
• You’re curious, resourceful, a self-starter, a creative problem solver, an organized project manager and a team player who can also do it all yourself without needing a lot of resources or budget.
• You collaborate across Talent Acquisition, partner with Marketing, support Business Units and work with external agencies and vendors to make big things happen.
• You’ve had a career in Marketing, Advertising, Communications, Recruiting or Human Resources, and now you’re ready to become a Recruitment Marketer.

WHY JOIN EVOLABLE ASIA?
• Salary package: Competitive and negotiable
• Performance review: 2 times/ year and incentive bonus at end of the year
• Lunch and parking allowance
• Premium health insurance
• Applicable for all normal benefits: insurance, 13th salary, annual outing trip, team building activities
• Sports activities: Football, swimming, badminton, guitar, gym, Calisthenics, yoga etc. (Company sponsor)
• Language training: English and Japanese (Company sponsor).
• Working environment: dynamic, innovative and friendly.

- Performance review: 2 times/ year
- Applicable for all benefits: insurances, 13th salary, annual outing trip, team building act
- Lunch & parking allowance

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