F&B Marketing Manager

Oversee daily social media activities as they pertain to F&B
• Manage real-time interactions and F&B reputation on social review sites (TripAdvisor, Ctrip, Booking.com, Dianping, OpenRice, HungryGoWhere, Burrp, etc.)
• Monitor overall social media performance using listening tools such as GuestVoice, HYP3R, Revinate and other social tools (Google, Hootsuite, Expion)
• Utilize hotel’s F&B social presences (FB, WeChat, Twitter, Weibo, Instagram, QZone, Renren etc.) to monitor and receive community feedback in real-time, and drive daily engagement with public on Social Media
• Create and manage editorial content calendars (supporting the brand’s social guidelines) for hotel’s F&B outlets
• Develop unique F&B destination content (posts, photos, videos, infographics, etc); leverage User Generated Content in social media amplification efforts and ensure usage rights for all materials
• Apply up-to-date company Social Media Policies and Procedures
Identify and build partnerships with local social media influencers and bloggers
• Create and implement social media contests, sweepstakes, and other user-engagement tactics that are in line with the hotel’s F&B marketing goals
• Partner with Hotel Dept. heads, Marketing and eCommerce Managers to proactively review, define and align social marketing pull-thru for next 60-90 days
• Conduct weekly F&B communications/accountability meetings about promotions, updated menus, specials, etc. that can be promoted on social media
• Conduct weekly F&B marketing meetings involving F&B Operations and Marketing teams to define roles/responsibilities and integrate F&B social media tactics into overall hotel marketing initiatives
Create hotel F&B-specific social media playbooks/toolkits to enhance operational efficiency and adoption of social media tools across the hotel’s F&B department
• Align social strategy with hotel marketing initiatives and F&B marketing plan
• Ensure corporate, cluster and/or regional marketing programs are pulled through at the property level
• Proactively coordinate social amplification efforts, submitting content to Corporate and Regional pages when applicable (with local CVBs, local partnerships, promotional opportunities, etc)
• Distinguish hotel as a thought leader by monitoring industry trends, tools and applications and consistently publishing relevant content and news
• Produce and distribute insightful monthly analytics reports and track progress on KPIs
• Responsible for conducting paid social media campaigns to drive F&B marketing goals and objectives

Strong written and oral communications skills in both English and the local language
• Strong media research skills
• Paid social media expertise
• Knowledge and understanding of social media algorithms and search engine optimization
• Capability of managing social media campaigns and activations, while experimenting with new and alternative ways to leverage social media
• Innovative thinker, actively explores new mediums in social media that could support hotel activity
• 2-year degree from an accredited university in public relations, communications, marketing, journalism or a related professional area; 4 years' experience in Digital Marketing Communications and Social Media.
• 4-year Bachelor’s degree in public relations, communications, marketing, journalism or a related professional area; 2 years’ experience in Digital Marketing Communications and Social Media

- Service Charge, Meal, Uniform, Training

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