E-Commerce Manager

* Online Sales & Marketing Strategy to achieve target:
• Develop e-business marketing strategy, Create & apply business plan yearly & monthly campaigns, promotions for online business.
• Support the strategic establishment of Ecommerce operational models - Integrate e-Commerce in ecosystem and push direct sales
• Manage and monitor product selling activities on the various e-commerce platforms.
• Build strong relationship with accounts for selected categories to drive Ecommerce sales & activities
• Recognize shopper triggers/barriers to define fast & appropriate action
• Manage customer data, classify groups, develop online sales programs & increase new members
• Lead performance marketing campaigns including planning, budgeting and optimization for ROI metrics, ensuring seamless integration with execution • Planning promotion for short date or suppressed products to sell before deadline
• Work closely with Digital/Media in developing training capability program/communication materials; roll out the program across key online markets
• Manage annual budget for E-commerce which will outline objective, strategy, tactics and milestone to achieve target.
• Analyze web usage trends to improve and/or add functionality to web store platform. Perform in-depth analysis and implement strategies for improvement.

* Digital Marketing, PR, Projects & visual merchandising online:
• Drives web traffic/sales, growth of e-Commerce applications via targeted online campaigns and retention strategies, with high level of customer acquisition and conversion;
• Select carefully brand implementation online but spread as much as possible brand awareness
• Propose design suggestion layout as per guidelines with the designers and submit for approval
• Work closely with the brand team to Boost brand awareness online and offline through events TV home shopping project management:
• Follow up new opportunities with home shopping channel Analysis & Reporting:
• Sales analysis of each online E-tailor and of each activity
• Budget management and conduct expense/benefit analysis, discount rate check … (ROI)
• Track performance per E-tailor, Partner, to identify solution of development

• Min 4-5 years’ experience relating to E-commerce/Online Marketing with preferred candidates handling FMCG accounts/fashion accounts industry across Vietnam
• Good interpersonal skill, Excellent communication skills, verbal & written English
• Solid knowledge in shopper marketing, knowledge on SEM, SEO concepts, and understanding E-commerce business model
• Deep understanding of the digital environment and evolving tools and platforms used to improve online presence.
• Software skills : Excel, Power point, Word, MS office
• Proactive, Strong analytical & Project management skills

- Competitive salary and bonus
- Social insurance, health insurance, unemployment insurance according to Labor Laws
- Professional and active working environment

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