Director of Sales And/ Or Marketing (Giám Đốc Kinh Doanh Và/ Hoặc Tiếp Thị) - Competitive salary

Reporting to the CEO, the Sales and/or Marketing Director will have the prime responsibility in establishing and implementing sales and marketing strategies for all the company’s portfolio of new and existing projects with and without third party operators.

Working closely with the CEO, Board of Directors and Managers across the business, you will be responsible for maximizing customer engagement and driving sales revenue through the development and execution of growth-oriented, customer-centric sales and marketing strategies in line with third party operators and other IP’s.

* Sales and Marketing Responsibilities:
• Execute and manage real estate sales, marketing and leasing all the company’s hotels, projects and products.
• Development organization chart for the sales, leasing and marketing team to be approved by CEO and Chairman.
• Develop sales and/or marketing budgets for each hotel, projects and corporate staff to be approved by CEO and Chairman.
• Recruit, train, provide specifics and scripts for each hotel and project.
• Identify performance measures for each staff member and their ability to manage future projects and teams.
• Analyze both emerging and hot markets in Vietnam to help identify potential sites and future trends for new development.
• Work with internal staff to analyze new greenfield sites and sites with existing assets to determine the investment opportunity, short and long-term returns.
• Market analysis, demographics, social economic trends, political stability, government policies and procedures, bank and investment capabilities are all critical elements to understand that may dictate the design and execution of the project and strategy of company.
• Work with the design team on the new trends in the industry, customer requests, competition analysis of what they are providing that we may consider.
• Work with design team on design of show units and sales centers.
• Determine the best journey and critical touch points through the sales center to maximize closing rates. Journey and tactics will vary from project to project along with specific sales pitch.
• Work with internal and external sales and/or marketing teams on the branding, positioning and story for each specific project.
• Work closely with third party operators and other IP’s to ensure we utilize their brand, sales and marketing guidelines.
• Spearhead the marketing material required to successfully launch a project from show units, videos, models, brochures, advertisements, sales pitch etc.
• Determine the best opportunities for public relations events including TV, radio, print media.
• Determine final pricing and payment structure and potential launch dates and price escalation.
• Determine launch dates with CEO, Chairman, Board and other Managers based upon design milestones, current inventory, competition analysis, potential for price escalation by slowing launch dates if market is hot, funding requirements etc.
• Create Sales and/or Marketing procedures with a focus on the first point of customer contact through the sales process, closing tactics, closing and payment procedures, ongoing payment schedules, progress updates, to handover.
• Train staff about identifying the best product for each unique customer.
• Track sales and closing rates of each project, by each staff member.
• Determine which sales staff and or real estate agents should sell specific product: Apartments, Condotels and Villas.
• Develop training plans for sales team and, and maintain developing them continuously to improve sales.
• Focus on building sales team, and to identify shortcomings, and permanent development of sales operations.
• Work with design and handover team to provide customer profile and product specifics to ensure a day our buyers can celebrate and avoid disappointment such as flaws in design and or construction.
• Ensure handover of units goes seamlessly and punch list items are taken care of before the family arrives.
• Determination of handover dates should be celebratory weekends for many or one at a time any day of the week.
• Work with Property and Facility Management Team and Operator on policies and procedures manual for unit owners, tenants and visitors that are reviewed with them prior to handing the unit over.
• Devise marketing strategies for customers that want to rent their units to prepare their home for a fast and profitable lease. Manage expectations.
• Manage communication between owners and renters so mutual acceptance can be achieved.
• Work with designers on layout of commercial areas to maximize leasing potential of various commercial products from functional to aesthetic layout.
• Work closely with Retail, Food and Beverage and Entertainment Specialists and Leasing Manager to procure the right mix of new tenants in commercial areas to maximize the leasing potential and attract and leave lasting memories for the owners and visitors of each hotel and project.
• With the Leasing Manager, write the Policies and Procedures Manual for tenants and ensure they are enforced by leasing, the Property and Facility Management Team.
• Determine weekly, monthly and annual food and beverage, wedding, corporate events, art, cultural, entertainment, retail programming etc to facilitate constant and sustainable flow of traffic to the hotel or project.
• Ensure that Customer Service has their own set of Policies and Procedures that are written in coordination with their manager and identify those that will work with residential, hospitality and commercial owners and tenants and the procedures to facilitate emergency work orders or normal work activities and is carried out according to standardized policies and procedures.
• Follow-up calls should be made to ensure issue has been rectified.
• Other tasks are assigned by the CEO and Chairman.

• 10 or more years’ experience in sales and/or marketing preferably in Real estate sector.
• Bachelor’s degree in Sales, Marketing, Real Estate, Hospitality or related majors.
• You will be commercially astute; well informed and knowledgeable in the drivers of supply & demand in target local and regional real estate markets in Vietnam.
• Highly analytical and integrative thinker.
• Knowledgeable and experienced in pricing strategies.
• Experience in brand marketing, advertising, statistics or related field.
• Advanced influencing and negotiation skills to drive results.
• Strong written and verbal communication capability.
• Highly effective interpersonal and relationship management skills; able to interact professionally and positively with internal staff, consultants, and high net worth clients.
• Customer centric approach.
• Ability to work under pressure within a target-orientated environment.
• Possesses advanced planning & organizational skills.
• Demonstrates effective decision-making skills in a commercial context.
• An inspirational leader, who can lead, inspire and influence both sales and creative staff.
• Proven experience building and launching high-profile projects.
• Strong background in implementing marketing campaigns for large scale events/launches.
• Leasing experience with international and local brands.
• Languages: Vietnamese and English

- Discuss in the interview

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