Director of Marketing (Silk Path Hotels & Resorts Management Company)

I- JOB SUMMARY

Develop key growth marketing strategies, tactics and action plans to assigned/market segments. Successful execution of these strategies work effectively and harmoniously to achieve department financial targets and ensure the sales force productivity level stays high as well as building department and company culture.

II- PERFORMANCE GOALS

- Responsible for all activities of the marketing department, including managing all staff in the marketing department.
- Implementing and consulting business and marketing strategies for the Hotels and Hotels Management Company under Chief Business Officer’s operation.
- Set up marketing budget and submit to the Chief Business Officer for approval. Responsible within the assigned budget
- Oversee and support leaders to manage marketing members, typically spanning a wide geographical area.
- Develop plans, solutions and organize the implementation of the Company's Objectives - Policies for sales and marketing activities.
- Control the quality of CONTENT and GRAPHIC must be carefully checked and approved before giving information to customers.
- Controlling professional quality assurance in all areas: Market research, brand marketing communications, advertising to promote product communications & developing business efficiency plans from application and management. website and media channels,
- Keep track of media performance measurement and brand-related indicators and have a plan to increase brand awareness.
- Monitoring / evaluating the effectiveness of marketing activities in order to promptly propose solutions to improve work efficiency and implement options to solve arising risks.
- Assisting the Chief Business Officer in the company's business operations, managing and managing all marketing activities of the Company effectively; securing resources for business activities.
- Coordinate with the Business Development Director and Sales Department to develop a specific policy for the Company's Client Files; Maintain and develop close relationships with the company's customers.
- Define Customer requirements and meet them; At the same time, ensure the entire organization is aware of the new requirements of customers about the Company's products and services.
- Report to the Chief Business Officer of the company business on a monthly basis about the status of task performance and when necessary, promptly seek the opinion of the Chief Business Officer, making sure not to operate. Business stalled and damage.
- Summary report of activities within the scope of responsibility as prescribed by the Company.
- Coordinate closely with other departments to master the Company's operations, ensure the Company's overall goals to achieve optimal results.
- Responsible for all activities of the marketing department, including managing all staff in the marketing department.

III. Human Resource Responsibilities

Ensure the Marketing Team performance is productive. Duties include:
• Plan for staffing needs.
• Support to recruit in line with company guidelines.
• Prepares detailed induction programs for new staff.
• Maintains a comprehensive, current and guest focused set of departmental standards and procedures and oversees their implementation.
• Ensures training needs analysis of sales staff is carried out and training programs are designed and implemented to meet needs.
• Conducts probation and formal performance appraisal in line with company guideline as request.
• Coaches, counsels and disciplines staff, providing constructive feedback to enhance performance.
• Regularly communicates with staff and maintains good relations.

III- COMPETENCIES AND REQUIREMENTS

• Strong Leadership Skills – Strong Analytical and Strategic Skills
• Well-developed Interpersonal Skills
• Implement Sales Business Plan and Marketing mindset
• Strong Marketing knowledge and Acumen Market Trend
• Competitive spirit – Winning morale - Driven and Motivated. Inspire the same in other
• Strong communication, presentation and influence all levels of the organization
• Handle stress well
• Proven successful T.E.A.M and company culture development
• Proven successful Director of Sales experience, meeting or exceeding targets
• Proven ability to lead the sales force from strategic plan to success
• Proven ability to articulate the distinct aspects of products and services, create the strength selling points and implementation in the team
• Proven ability to position products against competitors
• Demonstrable experience as head of sales, developing client-focused, differentiated and achievable solutions

IV- SKILLS & EXPERIENCES

· Bachelor’s degree in business, marketing, communications, or related field.
· Experience in marketing and running a marketing team.
· Proven marketing campaign experience.
· Effective time management skills and the ability to multitask.
· Strong copywriting skills.
· Excellent interpersonal, written and oral communication skills.
· Excellent analytical skills, with the ability to build reports and summarize data.
· Experience with digital marketing forms such as social media marketing and content marketing.

V. BENEFIT

• Competitive salary + Service Charge + Incentive +Bonus
• Insurance is paid on total income
• Summer vacation twice a year
• 50% discount when using the services at the hotels managed by the company

- Very collaborative colleagues
- Market compensation and great team atmosphere

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