Director of Marketing (Cluster)

OBJECTIVE:

Responsible for the effective and efficient Conventional Marketing, Digital Marketing, Public Relations and Product/Business Development strategy, initiatives and activities for the Yen Tu destination and whole site including Legacy Yen Tu Mgallery by Sofitel, Village sites and Yen Tu mountain and all its revenue-generating facilities such as its cable car, restaurants, accommodation etc., while managing and developing the marketing team. Maintain and grow current market relationships while developing new ones, coordinate and promote production from partnership programs along with the marketing team, manage and improve the market mix of all business units.

RESPONSIBILITIES AND MEANS:
1. Create, deploy, implement, enforce and constantly improve Marketing Long Term Strategy and short term plan (weekly/monthly/quarterly) to develop the Yen Tu destination business and revenue generation. This strategy must include PR and Marketing activities, their potential expenses and their potential ROI and impact onto the business and revenue generation.
2. Develop a detailed plan that includes local and domestic (Vietnamese) set of yearlong activities and events to expose the destination to all local market potential.
3. Manage the brand identity, exposure and third parties working on these items.
4. Manage a team composed of PR, eCommerce and Design specialist to ensure proper coverage of these disciplines, overseeing the effective and accurate deployment online presences in key sites, SEO, PPC campaign, etc., as managed by the eCommerce Manager.
5. Ensure all areas of the site have adequate branding, signage and enhance the brand experience for the visitor.
6. Act as a relationship ambassador of Yen Tu to government entities, schools, Buddhist organizations, etc., to promote the destination and maximize the utilization and spent by these organizations.
7. Develop a marketing plan to position the village lodge and Legacy Yen Tu as a cost-effective yet comfortable place to stay among local organizations.
8. Develop and sign up along with the Director of Sales a network of Travel Agencies that focus on wellness travel market, adventure travel and others we can identify as viable targets, beyond the current portfolio of TAs using the cable car.
9. Focus significant efforts on Incentives Markets (Team Building) both based in Hanoi and HCMC, developing a strong network of partnerships and corporate clients that will consume such services - accommodation (Lodge and Legacy Yen Tu stay plus site activities or programs).
10. In charge of developing, implementing and managing our social media activities, updates, package and product deployment and exposure, website content maintenance and updates.
11. Support the Sales & Marketing teams to develop and organize databases and clear contact information of marketing, PR, product partners and other such organizations.
12. Overseeing team to process effectively and accurately documentation, communication, administration of office
13. Coordinate, organize and keep a clean schedule and calendar of internal and external marketing, digital marketing and PR team activities and meetings and the Legacy Yen Tu yearly marketing calendars.
14. Making and keeping organized logs of marketing and PR events, including maintaining a clean library of PR exposure and marketing initiative print-outs, pictures, videos, magazine and newspapers cut outs, etc. including online and offline exposure.
15. Assist in the management and deployment of hotel marketing initiatives and all marketing related activities such as photo-shooting scheduling, preparation of hotel grounds for events, etc.,
16. Managing the hotel’s Accor’s brand standards implementation, including online libraries and marketing database keeping, attending Accor training in or outside base country, etc.
17. Develop, plan, execute, along with various relevant teams a strategy that pulls synergy among all business units within the Village (restaurants, lodge, cable car, Legacy Yen Tu, etc.,) to maximize average check per visitor.
18. Research and keep atop travel market trends in the domestic Vietnamese market (North, Central and South) as well as tourist arrival statistics to maximize opportunity for visitors into the site.

1. Bachelor’s degree in business or relevant field
2. At least 3-5 years of experience in a similar role
3. A strong, well-developed, actionable PR network is a must
4. Strong and very positive inter-personal and leadership skills
5. Track record of team work excellence and leadership and development of junior staff
6. Must be creative, outgoing and presentable
7. The role requires regular travel to Hanoi, Yen Tu, Ha Long City.

- Competitive Package of salary and benefits
- Professional and international working environment.
- Care about future career advancements

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