Director Of Admissions and Marketing

SAFER RECRUITMENT The British Vietnamese International School, Hanoi is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo child protection screening appropriate to the post, including references from previous employers in accordance with our recruitment policy. Interviews will be conducted in person, and they will explore candidates’ suitability to work with children.

REPORTING TO Regional Director of Admissions & Marketing
School Principal

DIRECT REPORTS
Admissions Manager
Marketing Manager
Communications Officer
Admissions Officers/ Receptionists
AVA staff

OTHER KEY
RELATIONSHIPS
Internal
 School Principal
 SLT
 Academic Faculty
 Regional Director of Admissions and Marketing
 Regional Head of Marketing
 Central MAC Team in HK
 Other global MAC team members External
 Parents and students
External network including relocation agents, embassies, chambers, education agents, feeder schools, employers and key accounts
 Marketing agencies
 Press and media contacts
 Marketing services suppliers

JOB PURPOSE You will be responsible for working with the School Principal, SLT, Regional MAC Team and School MAC team to create an outstanding experience for parents and students throughout every stage of the Parent Experience Journey (PEJ).
You will set all relevant policies, procedures, quality and customer service standards and ensure their delivery to all prospective families and influences. You will be an exceptional leader of people, coaching and develop your Admissions, Marketing and Communications team members, influencing across the school as a valued member of the School Senior Leadership Team and acting as an ambassador for the school through external outreach. You will be responsible for annual student targets, and formulating Admissions and Marketing strategies (1 year and 3 year plans).
DUTIES & RESPONSIBILITIES 1. PARENT EXPERIENCE JOURNEY (PEJ)
- Adapt and implement the Parent Experience Journey for the school.
2. ADMISSIONS
- Lead, coach and guide the Admissions team to deliver annual enrollment targets.
3. REPORTING AND DATA ANALYSIS
- Lead, coach and develop the team to maintain accurate data in school systems, enabling responsive decision making through the enrollment process and accurate forecasting during annual planning.
4. MARKETING & COMMUNICATIONS
- Lead, coach and guide the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communications strategies and activities which deliver the key school messages in a timely, relevant and engaging way.
5. EVENTS
- Oversee the development and execution of the school event calendar to bring to life the unique identity of the school and showcase the school in the best light possible.
6. EXTERNAL OUTREACH
- Devise and lead an outreach programme to energize the external network of the school and to position the school as the first choice within the market.
7. LEADERSHIP, COACHING & TRAINING
- Provide appropriate leadership, coaching and best practice sharing to MAC team, the Principal, SLT, academic faculty and regional / global MAC team.
- Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.
8. Philosophy and values:
We are ambitious for our students, our people and our family of schools. Candidates should promote and adhere to the Company Vision and Values:
 Opportunity
 Impact
 Leadership
 Respect
Each individual must ensure that they meet their statutory responsibilities and Company policies with regard to Health and Safety, Equal Opportunities and other relevant legislation and undertake any other appropriate duties as allocated by the Principal

Qualifications / Training
 Bachelor’s Degree - Essential
Experience / Knowledge / Skills
 Vietnamese only - Essential
 Evidence of relevant sales and marketing experience /roles - Essential
 7-10 years of experience in a Sales / Marketing role with demonstrated success in growing / increasing sales in a competitive market -Essential
 Fluency in English. Another language is an asset - Essential
 Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development - Essential
 Understanding of and the ability to build strong customer advocacy and repeat client loyalty and retention - Essential
 Experience of having worked within a service delivery sector, education sector experience a bonus - Desirable
 Strong leadership skills and proven ability to manage a team to achieve and succeed desired outcomes - Essential
 Strong analytical skills and proven record of using data and research to support initiatives undertaken - Essential
 Ability to build, manage and motivate cross functional high performing teams - Essential
 Experience of working with CRM systems and integration with the sales life cycle - Desirable
 Experience in monitoring competitor market activity - Essential
 Experience in using digital and social media trends and tools to influence the sales life cycle - Desirable
Personal Attributes
 Commercially aware and results driven with good business acumen - Essential
 Curious and creative - Essential
 Self-motivated, flexible and adaptable to different tasks at hand - Essential
 Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure - Essential
 Uses evidence to support arguments or positions taken - Essential
 A strong sense of the ‘other’ and an ability to empathise - Essential
 Has gravitas that allows him / her to be accepted by other stakeholders in the school - Essential
 High level of integrity - Essential
 Excellent time management and organisational skills - Essential
 Excellent communicator both oral and written - Essential
 Excellent attention to detail - Essential
 Affinity with and interest in education - Essential

Remarks: The more detailed JD will be sent to the shortlisted candidates.

- 13th salary, lunch allowance
- social insurance, health insurance, accident insurance 24/7, annual health check
- 20 days full paid leave per year

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