Digital Sales and Engagement Manager (GCB6)
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 124 lượt xem
Ngày cập nhật: 27/08/2019
Thông Tin Tuyển Dụng
Mô tả công việc
In this role, you will:
A. DIGITAL SALE:
•Leading all sales management activity for online channels - optimize on funnel (no direct involvement on media), checking the reasons of non-qualified leads, contacted leads, and credit risk
•Owning the end-to-end digital sales funnel; while working closely with Digital Marketing Manager and CCSS Manager
•Expansion of sales funnel to other products e.g. Loans (only ETB customers) - Foresee and plan for future funnel for NTB customers as well
•Sales reporting for wider RBWM and Digital stakeholders
•Designing the ideal Digital Origination (online end - to - end) journey for customers
KPIs for Digital Sale:
1. Achieved KPIs set for credit card generated via Digital funnel by end of 2019
2. Achieved % growth on credit card sold via Rocket and Digital funnel by end of 2020
3. Increased x% digital sale achieved from 2021 onward
Other relevant KPIS will be further discussed once onboarding.
B. DIGITAL ENGAGEMENT
•Managing customer migration activity from traditional channels to digital
•Taking responsibility of the digital customer metrics, e.g. digitally engaged, mobile active
•Identifying digital capability gaps
•Improving staff digital engagement
•Understanding the opportunities to work with external Fintech via partnership and collaboration
KPIs for Digital Engagement:
1. Digital engagement rate increases x% vs current engagement rate in H2 2019
2. Aim to achieve X% digital engagement by end of 2020; and X% by 2021 onward
3. Increase X% of new users of Internet Banking including Mobile app starting in Q4 2019
A. DIGITAL SALE:
•Leading all sales management activity for online channels - optimize on funnel (no direct involvement on media), checking the reasons of non-qualified leads, contacted leads, and credit risk
•Owning the end-to-end digital sales funnel; while working closely with Digital Marketing Manager and CCSS Manager
•Expansion of sales funnel to other products e.g. Loans (only ETB customers) - Foresee and plan for future funnel for NTB customers as well
•Sales reporting for wider RBWM and Digital stakeholders
•Designing the ideal Digital Origination (online end - to - end) journey for customers
KPIs for Digital Sale:
1. Achieved KPIs set for credit card generated via Digital funnel by end of 2019
2. Achieved % growth on credit card sold via Rocket and Digital funnel by end of 2020
3. Increased x% digital sale achieved from 2021 onward
Other relevant KPIS will be further discussed once onboarding.
B. DIGITAL ENGAGEMENT
•Managing customer migration activity from traditional channels to digital
•Taking responsibility of the digital customer metrics, e.g. digitally engaged, mobile active
•Identifying digital capability gaps
•Improving staff digital engagement
•Understanding the opportunities to work with external Fintech via partnership and collaboration
KPIs for Digital Engagement:
1. Digital engagement rate increases x% vs current engagement rate in H2 2019
2. Aim to achieve X% digital engagement by end of 2020; and X% by 2021 onward
3. Increase X% of new users of Internet Banking including Mobile app starting in Q4 2019
Yêu cầu ứng viên
To be successful in the role, you should meet the following requirements:
A. BACKGROUND
•Having working experiences related to online sale - goal oriented, action taken in timely manner and accountable
•Should be familiar with the principle of digital transformation, digital media and business streamlining
•Having media, ecommerce background is a plus; however, any digital sale experiences are welcomed to apply
•Bachelor degree is minimum requirement; any major is welcome (Commercialization, Trading and Technology, digital technical support or eCommerce should be a plus)
•Having experiences in writing business proposal or sale plan
•Capability in English and Vietnamese writing/speaking are strongly required
•Willing to take extra miles to handle multi-task digital related
B. SKILL AND TASK REQUIRED
1. DIGITAL SALE:
•Having a clear picture of past and current performance of Credit Card/PIL sold via Digital funnel in order to have an appropriate reflection on the short and long term plan
•Working with Rocket project team to initiate the Rocket funnel to propose relevant steps of growing each touch point through out the application journey
•Coordinating the weekly performance of Digital sale funnel among Digital, Media Marketing and Contact Center - be responsible of annual sale target of credit card and PIL
•Together with Digital Marketing Manager and Outbound Contact Manager as well as other relevant stakeholders closely measure, tracking and monitoring daily/weekly and monthly each layer of funnel - giving timely advice and action taken are highly required
•Working closely with Public Website Management Manager to improve organic traffic (SEO/direct/referral), lead conversion rate, click through action
•Setting clear rules/guidelines to work effectively with related stakeholders or departments
2. DIGITAL ENGAGEMENT
•Making a bi-annual study on customer behavior online to propose the appropriate platform enhancement
•Coordinating with Platform Manager to propose and drive the technical improvement and better customer experience for Banking 2.0 and Mobile X
•Driving the growth of digital engagement rate as well as revenue for Mobile application and Personal internet banking
•Working with CCSS, Branch network to understand the possibilities of channel migration in order to increase number of new users on the Internet Banking including mobile application
3. DIGITAL INNOVATION
•It is a require constant work of exploration on the Digital opportunities, trends and innovation ideas that are relevant and fit with HSBC business requirement
•Coordinating with stakeholder to drive initiative project implemented in Vietnam (loan origination, ASD phase 2...)
A. BACKGROUND
•Having working experiences related to online sale - goal oriented, action taken in timely manner and accountable
•Should be familiar with the principle of digital transformation, digital media and business streamlining
•Having media, ecommerce background is a plus; however, any digital sale experiences are welcomed to apply
•Bachelor degree is minimum requirement; any major is welcome (Commercialization, Trading and Technology, digital technical support or eCommerce should be a plus)
•Having experiences in writing business proposal or sale plan
•Capability in English and Vietnamese writing/speaking are strongly required
•Willing to take extra miles to handle multi-task digital related
B. SKILL AND TASK REQUIRED
1. DIGITAL SALE:
•Having a clear picture of past and current performance of Credit Card/PIL sold via Digital funnel in order to have an appropriate reflection on the short and long term plan
•Working with Rocket project team to initiate the Rocket funnel to propose relevant steps of growing each touch point through out the application journey
•Coordinating the weekly performance of Digital sale funnel among Digital, Media Marketing and Contact Center - be responsible of annual sale target of credit card and PIL
•Together with Digital Marketing Manager and Outbound Contact Manager as well as other relevant stakeholders closely measure, tracking and monitoring daily/weekly and monthly each layer of funnel - giving timely advice and action taken are highly required
•Working closely with Public Website Management Manager to improve organic traffic (SEO/direct/referral), lead conversion rate, click through action
•Setting clear rules/guidelines to work effectively with related stakeholders or departments
2. DIGITAL ENGAGEMENT
•Making a bi-annual study on customer behavior online to propose the appropriate platform enhancement
•Coordinating with Platform Manager to propose and drive the technical improvement and better customer experience for Banking 2.0 and Mobile X
•Driving the growth of digital engagement rate as well as revenue for Mobile application and Personal internet banking
•Working with CCSS, Branch network to understand the possibilities of channel migration in order to increase number of new users on the Internet Banking including mobile application
3. DIGITAL INNOVATION
•It is a require constant work of exploration on the Digital opportunities, trends and innovation ideas that are relevant and fit with HSBC business requirement
•Coordinating with stakeholder to drive initiative project implemented in Vietnam (loan origination, ASD phase 2...)
Quyền lợi được hưởng
- 13th payment
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty
HSBC VIETNAM
The Metropolitan, 235 Dong Khoi Street, District 1, HCMC
The Metropolitan, 235 Dong Khoi Street, District 1, HCMC
If you are looking for a career that will help you to stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take ...Chi tiết
If you are looking for a career that will help you to stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. HSBC is one of the largest and most diverse organizations in the world. Throughout our history, our role and purpose remain constant: to enable businesses to thrive and economies to prosper, to help people fulfil their hopes and dreams and realize their ambitions. At HSBC, we lead with courageous integrity and strive always to be dependable, open and connected. Our values help us to make the right decisions and to mitigate risk. We serve around 47 million customers through four Global Businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, Global Private Banking. HSBC Vietnam opened in Ho Chi Minh City in 1870 and the first full service branch opened in 1955. In 2009, we began operating our locally incorporated entity, becoming the first foreign bank in Vietnam and today the Bank's network in Vietnam now includes two branches and five transactions offices in Ho Chi Minh City; one branch, three transaction offices, and one deposit office in Hanoi, one branch in Binh Duong, one branch in Da Nang; staffed by almost 1,400 employees. See where your future could take you at HSBC. HSBC is always looking for high-caliber candidates in Vietnam nationwide. The job offers excellent career potential and attractive remuneration packages. HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by HSBC Bank (Vietnam) Ltd. You'll achieve more when you join HSBC. www.hsbcvncareer.com Ẩn chi tiết
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Tìm thêm việc làm
HSBC VIETNAM
Địa chỉ: The Metropolitan, 235 Dong Khoi Street, District 1, HCMC
Quy mô: 1.000-4.999 nhân viên
Việc làm tương tự
Digital Sales and Engagement Manager (GCB6)
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ