Digital Marketing Supervisor, Lead Generation

Part I: General Information

Job Title : Digital Marketing Supervisor, Lead Generation
Department : Customer Experience, Brand and Communications
Location : Ho Chi Minh City
Report to : Head of Digital Marketing
No. of subordinates : TBD

Part II: Job Summary

The Supervisor take ownership in digital lead generation effectively and efficiently by optimize channels and techniques to meet digital sales KPIs via traffic, conversion rate, digital sales volume and CPA

Part III: Key Accountabilities

His/her key accountabilities include:

• Effectively set up and execute digital media campaigns on multiple platforms, including, but not limited to: Google AdWords, Zalo, Facebook, Coc Coc, Display Network, etc.
• Set up and schedule email marketing campaigns using Mailchimp and Mandrill
• Analyze data to optimize the performance of digital marketing campaigns
• Closely work with partners for digital leads contribution from end-to-end and with Sales teams for continuous improved conversion to ensure growth and KPI met
• Control budget, scope, and timeline for paid marketing campaigns and initiatives. Ensure that all campaigns are optimized to bring highly targeted traffic while also ensuring a very strong ROI
• Track and report of campaign progress and conversion for improvement
• Track and enhance search console for SEO and SEM optimization
• Support email marketing execution for effective customer communication and up-sales / cross-sales opportunities
• Effectively work with relevant departments such as IT, Finance, Legal & Compliance to make things done within scope of work
• Build and maintain relationships with key vendors, platforms and technology partners
• Actively seek opportunities to expand possibility of lead generation and brand awareness

Part VI: Job Specification / Possible Profile
(Please specify minimum qualifications of the person who can work for the position effectively)

1. Education background

- University Graduated

2. Minimum Experience

- At least 02 years proven working experience in Digital Marketing - Lead generation, preferable in financial service sector
- Have experience in digital performance marketing agency is an advantage
- Demonstrate experience of managing SEO/SEM, marketing database, marketing email, social media, DSP, etc.
- Google AdWords Certified / Facebook Blueprint Certified is a plus
- Minimum 01 year experience in leadership role

3. Knowledge, Competencies, Skills

- Solid knowledge in setting up and optimizing Google Adwords campaigns, website analytics tools (Crazyegg, Hotjar, etc.)
- Knowledge in optimizing landing pages and user funnels
- Experience with A/B testing and multivariate experiments
- Knowledge of HTML, CSS is a plus
- Up-to-date with the latest trend and best practices in online marketing and measurement
- Communication and influencing skills will be exceptional and always deliver a positive outcome, even where conversations are challenging.
- Can develop plans and take through to action – engaging relevant stakeholders and managing expectations around timing, process etc.
- Strong analytical skills, data-driven thinking and intellectual rigour applied to decision making, and the ability to think strategically about complex issues, and to solve problems to unlock opportunities partner organisations
- The ability to work well under pressure, to project manage competing priorities and the ability to get things done quickly at high quality
- Fluent oral and written communication skills in both English and Vietnamese

Part V: Others

− To get deep understanding and fully comply with (1) Corporate Integrity Policies (including: policies of Conflict of Interest, Anti-Fraud, Anti-Bribery & Corruption (Gift &Entertainment register), (2) Anti-Money Laundering Policy & Countering Terrorism Financing; (3) and regulation on your roles and responsibilities in operational manual.
− To be responsible for reporting suspected incidents of fraud.
− This job description is reviewed on annually basis and subject to change upon business requirement.

- Attractive salary and bonus
- Social insurance, health insurance, unemployment insurance according to Labor Laws
- Regular team building and social events

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