Digital Marketing Supervisor

• Familiarity with SEO and analytics tools is a must: Google/Bing Webmaster Tools, Google Analytics, Screaming Frog, Ahrefs
• Accountable for all online content marketing initiatives to drive traffic, engagement, leads that deliver sales and customer retention
• Analyze, review and implement changes to websites so they are optimized for SEM and SEO
• Have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments.
• Build and manage an SEO content plan that attracts a qualified audience to company owned properties, including community page post, social media, infographic, etc. for high engagement, strong brand awareness and brand reputation
• Use research and customer profile information to create content which our online target audience is looking for and then to optimize the path to conversion or engagement
• Collaborate across functions to deliver an effective digital content marketing strategy and SEO plan to meet the business objectives and maximize organic reach at the lowest possible cost
• Build and execute effective email marketing campaigns for continuous improved conversion rate and maintain positive rank within industry
• Adhere to the internal policies and procedures to ensure brand image, as well as to ensure consistency with company brand voice, style and tone
• Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
• Be responsible of watching social interactions regarding company brand to ensure brand health and quickly cooperate with relevant department to apply corrective or recovery actions for company reputation and positive customer experience
• Actively seek opportunities to expand possibility of lead generation and brand awareness
• Other tasks assigned by Department Head

1. Education background: University Graduated
2. Minimum Experience:
- At least 02 years proven working experience in content generation for Digital Marketing, Social Media Content Marketing, preferable in financial service sector
- Demonstrate experience managing content for SEO/SEM, social marketing, marketing database, marketing email, social media, DSP, supporting, etc.
3. Knowledge, Competencies, Skills:
- Exemplary writing and editing skills
- Experience with email marketing – development and execution
- Up-to-date with the latest trend and best practices in online marketing and measurement
- Can develop plans and take through to action – engaging relevant stakeholders and managing expectations around timing, process etc.
- Good analytical skills, data-driven thinking and intellectual rigour applied to decision making, and the ability to think strategically about complex issues, and to solve problems to unlock opportunities partner organisations
- Take ownership, well-deliver and have good time management
- The ability to work well under pressure, to project manage competing priorities and the ability to get things done quickly at high quality
- Fluent oral and written communication skills in both English and Vietnamese

- 13th month salary & Annual Bonus
- Additional Healthcare Insurance package
- Team building

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