Digital Marketing Supervisor, Content Management

Part I: General Information
- Job Title: Digital Marketing Supervisor, Content Management
- Department: Customer Experience, Brand and Communications
- Location: Ho Chi Minh City
- Report to: Head of Digital Marketing
- No. of subordinates: TBD

Part II: Job Summary
The Supervisor of Content Management in Digital Marketing plays a key role to promote business through content and stories in online platforms by building, executing content strategy and monitoring the effectiveness via engagement and conversion.

Part II: Key Accountabilities
His/her key accountabilities include:
• Accountable for all online content marketing initiatives to drive traffic, engagement, leads that deliver sales and customer retention
• Build and manage a rich content / editorial calendar that attracts a qualified audience to company owned properties, including community page post, social media, infographic, etc. for high engagement, strong brand awareness and brand reputation
• Use research and customer profile information to create content which our online target audience is looking for and then to optimize the path to conversion or engagement
• Collaborate across functions to deliver an effective digital content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
• Build and execute effective email marketing campaigns for continuous improved conversion rate and maintain positive rank within industry
• Understand best practices of the key social media channels, stay updated on industry trends and adjust the content strategy as needed
• Adhere to the internal policies and procedures to ensure brand image, as well as to ensure consistency with company brand voice, style and tone
• Be responsible of watching social interactions regarding company brand to ensure brand health and quickly cooperate with relevant department to apply corrective or recovery actions for company reputation and positive customer experience
• Actively seek opportunities to expand possibility of lead generation and brand awareness

1. Education background
- University Graduated

2. Minimum Experience
- At least 02 years proven working experience in content generation for Digital Marketing, Social Media Content Marketing, preferable in financial service sector
- Demonstrate experience managing social marketing, marketing database, marketing email, social media, DSP, supporting SEO/SEM, etc.
- Minimum 01-year experience in leadership role

3. Knowledge, Competencies, Skills
- Exemplary writing and editing skills
- Experience with email marketing – development and execution
- Up-to-date with the latest trend and best practices in online marketing and measurement
- Can develop plans and take through to action – engaging relevant stakeholders and managing expectations around timing, process etc.
- Good analytical skills, data-driven thinking and intellectual rigour applied to decision making, and the ability to think strategically about complex issues, and to solve problems to unlock opportunities partner organisations
- The ability to work well under pressure, to project manage competing priorities and the ability to get things done quickly at high quality
- Fluent oral and written communication skills in both English and Vietnamese

* Others
− To get deep understanding and fully comply with (1) Corporate Integrity Policies (including: policies of Conflict of Interest, Anti-Fraud, Anti-Bribery & Corruption (Gift &Entertainment register), (2) Anti-Money Laundering Policy & Countering Terrorism Financing; (3) and regulation on your roles and responsibilities in operational manual.
− To be responsible for reporting suspected incidents of fraud.
− This job description is reviewed on annually basis and subject to change upon business requirement.

- attractive salary & competitive benefits package

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