Digital Marketing Specialist

• Research, analyze and build up the digital roadmap, plan and campaign for Digital & Social Marketing for both Lalamove user app and driver lead.
• Work with Lalamove HQ team to setup, optimize ads set consistently via multi-channel: Facebook Ads, Google UAC and other local ads platform.
• Combine working with Social & Digital tools to get more truly insight and targeting to the local market.
• Digital performance follow-up and reporting.

KPI follow up on:
• Ad performance
• Targeting and channel distribution
• Cost per action (CPA) and return on investment (ROI)

• A relevant degree in Marketing or Quantitative field is advantageous
• Minimum 3 years work experience in executing & strategising user Acquisition Campaigns via Adwords, Facebook.
• Familiar with concepts of CPA, CAC, Conversion rates & attribution models.
• Experience in devising scalable Paid Social & SEM optimisation strategies
• Have built User Acquisition funnels in the past
• Prior experience in working in a hyper growth startup environment
• Comfortable wearing multiple hats at one time
• Ability to effectively collaborate with designers & other members of marketing team in order produce desired output
• Always seeking for improvements in the way we do things
• Fluent in English and Vietnamese
Must-haves
• Problem-solver: To be able to find solutions to move User and Driver Acquisition numbers.
• Test & Learn Mentality: To be open enough to try new channels & learn from them.
• User Empathy: To be be able think from a perspective of a user or a driver & build user journeys which are seamless.
• High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects.
• Data Driven: To utilize existing data on hand to make informed decisions.
• Performance driven mindset: To use data on hand to inform resource allocation.
• Expert in Adwords & Paid Social: Have hands-on executional experience in managing Adwords, Facebook analytics, paid social campaigns.

- Company performance bonus
- Medical care for staff
- Company laptop

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