Digital Marketing Specialist

Due to the expansion of the British University Vietnam, we are recruiting:

Job title: Digital Marketing Specialist

Report to: Marketing and Communications Manager

Work location: Ecopark township

Job Objective:

Be responsible for designing and delivering integrated digital campaign strategy and driving it from creation to completion. Working with Marketing Communications team to identify the needs and goals of digital campaigns and develop the assets for execution. This position will effectively implement the campaign through multiple digital channels including website, email, social media, online advertising, etc.

Key responsibilities:

Work with Marketing Communications team to develop detailed digital campaign plans, including campaign goals, strategy, messaging, action plan, marketing distribution channels and tactics, budget and KPIs…;
Effectively implement all related digital marketing activities by himself/herself or liaise with digital agencies as and when required;
Manage our website and continuously update and improve Search Engine Marketing performance;
Carry on effective social media advertising campaigns to generate leads;
Design and implement creative social media campaigns in different platforms including Facebook, You Tube, Instagram…
Create Facebook Ads for admission campaign and manage daily performance; monitor the Ad words account: optimize keywords, suggest and implement methods to increase ROI; Update leads from different sources;
Identify social media trends to guide future activities;
Foresee and build a social media crisis management strategy and plan to prepare response ahead;
Responsible for result and cost tracking report of campaigns; Measure, analyse and report campaign effectiveness metrics as well as overall ROI and deliver in-depth reports such as lead generation report, Facebook performance, digital marketing report… to internal stakeholders; Make pertinent proposals to maximize campaigns impacts;
Work closely with the Content Specialist to create communication materials for digital marketing, newsletters, press releases, website, social media, as needed;
Coordinate with other teams to meet deadlines and execute campaign to your specifications;
Assist in other marketing and communications tasks.

Job Requirements

Vietnamese national
Digital marketing qualified/Bachelor’s degree in marketing/Communications or related fields
Minimum of 3 years of related marketing experience required;
Proficiency in English and Vietnamese;
Experience in education is an asset.
Strong knowledge of digital platforms, channels and tools with a strategic brand communication mindset;
Accomplished range of skills from strategic thinking to detailed execution
Excellent communication and interpersonal skills;
Stay up-to-date with digital marketing and have strong analytical skills to forecast and identify digital marketing trends and challenges;
Creative thinking to look beyond current practices and think outside of the box to initiate new and better ways of doing things;
Stay calm and have ability to give quick response to unexpected problems such as a social media crisis; Strong attention to detail and overall curiosity
Demonstrated ability to manage projects from start to finish with minimal supervision; manage time, budget and multiple priorities with a variety of internal and external stakeholders
Ability to work independently as well as on a team; and performing under pressure

COMPETENCIES (BEHAVIORAL)

Proactive
Desire to learn
Can-do attitude

- Competitive salary and bonus
- 24/7 Accident and Health Insurance
- Friendly working environment

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