Digital Marketing Officer

Reporting to: Business Development Manager
Working hours: Full-time position Monday to Friday (inclusive)
Salary: Attractive salary and bonus (depending upon experience)
Benefits include: Private medical insurance, parking allowances, 13th month salary for 12 months of service (pro-rata)

Roles & Responsibilities:
▪ Manage, maintain and improve the performance of the website;
▪ Ensure the website follows the best practices for SEO (keywords, images optimisation, website speed), rankings on Google and Alexa;
▪ Responsible for link building strategies (internal/ external links);
▪ Understand customer journeys; and develop and improve the qualification activities for attracting visitors;
▪ All other activities related to website and landing pages;
▪ Any other task as assigned.

The successful candidate should:
▪ Have a College/University degree;
▪ Have strong technical website and digital marketing automation experience;
▪ Have comprehensive knowledge of online marketing and content management principles and systems, including accessibility, web reporting and metadata. (e.g SharePoint, HTML, SML, CSS, RSS, Flash and image editing software);
▪ Have previous experience of digital marketing in a professional services organisation or similar industry (highly desirable);
▪ Be highly proficient in all MS Office packages and knowledge of CRM and marketing automation systems;
▪ Have experience in how to attract more visitors to a website and convert them into leads, in maintaining and improving the corporate website, including Google and Alexa rankings; and in Google Analytics and other SEO tools;
▪ Be able to use web analytics software to monitor the performance of the website and make recommendations for improvement;
▪ Have knowledge about Inbound Marketing and Hubspot;
▪ Have experience in using e-communications tools such as mailchimp;
▪ Assist with paid media - including liaising with digital advertising agencies;
▪ Develop and integrate content marketing strategies;
▪ Manage the contact database and assist with lead generation activities;
▪ Negotiate with media suppliers to achieve the best price for company;
▪ Good English communication skills. In addition, the successful candidate will have the following attributes and competencies:
▪ Initiative-taking, pro-active, and discrete;
▪ Eager to research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums and keep up-to-date with current digital trends;
▪ Contribute to social media engagement and brand awareness campaigns;
▪ Pleasant, tactful and approachable personality;
▪ Ability to work easily and effectively with a wide range of people;
▪ Excellent attention to detail, accuracy and quality;
▪ Self-motivated, reliable and willing to work flexible hours (no 9 to 5 mentality);
▪ Strong time management and effective organisational skills;
▪ Strong interpersonal communication, including the ability to interact effectively with people of diverse cultures;
▪ Knowledge and broad understanding of office protocols in a corporate business work environment.

- 13th month salary for 12 months of service (pro rata)
- Private medical insurance
- Parking allowances

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