Digital Marketing Manager

• Development digital marketing strategy aligning with overall marketing and retail business strategy
• Implement and manage all necessary channels/ platforms (such as: Website, Mobile devices, Social media, Search engines, Display advertising and other channels) for implementing company’s digital marketing strategies
• Co-ordinate with cross-functions to deploy the approved campaigns online
• Monitor the campaigns efficiency and execute the necessary changes on time to improve its performance
• Oversee the budget and evaluate the result of digital marketing campaigns
• Continuously search for new opportunities, monitor the market trends, and propose the ideas to grow the digital/online business for company
• Do A/B testing in order to firgure out digital best practice for retail store.
• Collaborate with business stakeholders to manage standard definitions for key business metrics
• Create & manage Pharmacity’s “Official Marketing Analytics Dashboards” for consumption, sales and acquisition across our business
• Conduct ad hoc & strategic analysis as needed
• Coach others on best practices for conducting/communicating analyses
• Train business stakeholders on self-serve business analytics tools
• Analyze & optimize performance of marketing campaigns & channels
• Monitor KPIs related to digital marketing performance

• BA degree or above in marketing or related field
• Minimum 5 year experience of digital marketing management for agency or clients
• Experience in implementing and managing the digital marketing campaign including both paid media & own media
• Solid knowledge of technical development and analysis for digital platform (e.g., google adwords, Google Analytics, NetInsight, WebTrends)
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Strong communication and presentation skill.
• Retail experience is the plus
• Some technical skills that requires to be very hands on such as:
o Agile Marketing
o Facebook Pixel, ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns
o Google Ads, ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns
o Experimenting such as a/b testing or multivariate on Facebook Ads or Google Ads
o Tools like Hotjar, Optimizely etc
o Google Analytics, ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns
o Run the Facebook, Google, or any other ads as required independent from any agency as we won’t have any agencies onwards
o All type of re-targeting on Facebook, Google, Outbrain, etc
o Technical ability to understand SEO and improve it
o Social monitoring tools like SEMRush so as a result we appear to have higher engaging posts in top 10 compare to our competitors with lower cost and higher ROI
• [Optional] Proficient in Java, Python, R or other languages
• [Optional] Experience working with Looker, Tableau, or other visualization tools

- Thưởng theo năng suất làm việc
- Laptop cho nhân viên

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