Digital Marketing Manager

JOB DESCRIPTION:
Reporting directly to the Country General Manager and functionally to a Regional Marketing Manager, you will:

• Lead the planning & execution of integrated digital marketing campaigns for the company in Vietnam market with a strong focus on key sales & brand metrics and be able to build measurable marketing success.
• Collaborate with senior leaders in Marketing, Sales & other departments to develop digital communication strategy to deliver business and marketing objectives. Successful candidate is required to have intensive knowledge of digital marketing & industry trends, with the ability to think and act strategically. This position will play as internal expert to maximize all opportunities/ possibilities in digital innovation to address business requirements.

Key Responsibilities:
• Plan and develop digital marketing strategy in-line with company vision and objectives

• Conceptualize, develop and implement of digital marketing campaigns to raise brand awareness of the company and its services, generate sales leads and engage customers

• Lead all digital marketing activities, which cover, but not limit to, SEM, SEO, social media, content marketing and direct e-marketing
• Lead development and maintenance of own media such as Website, Facebook, Linkedin etc.
• Manage third party counterparts such as media, creative and digital agencies, KOLs and influencers

• Create innovative content that can generate new business, educate customers on products/services and engage customers on innovative ways to drive brand awareness
• Work with design team to develop effective design concepts, communications ideas and execution, and brand strategies

• Liaise with marketing and sales team and lead discussion on digital marketing agenda with trade partners
• Effectively communicate digital marketing activities and KPI to engage with upper management, team members and external stakeholders

• Work closely with regional teams to leverage group digital initiatives and ensure execution alignment
• Manage and utilise retail database for both branding and sales objectives
• Deliver digital KPIs with clear measurement and regular tracking for continuous improvement
• Drive e-commerce through digital marketing tools

Working Place: Khu Đô Thị Sala, 153 Nguyễn Cơ Thạch, P. An Lợi Đông, Quận 2, TP. Hồ Chí Minh

Key Requirements:
•
To succeed in this Digital Marketing Manager role, you should have prior experience in digital marketing and business development
• Three to four years' solid experience (Senior Assistant Manager/ Manager level) in digital marketing and online business development

• Minimum 3-4 years' experiences in marketing communications planning and project management

- Attractive salary
- Social insurance, health insurance, unemployment insurance according to Labor Laws
- Professional, dynamic working environment

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