Digital Marketing Manager

Job Description
• If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to take the lead in developing successful, long-term digital marketing strategies for our company. The focus is to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• You should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities
• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits
• Monthly service charge, 13th salary
• Training opportunities

If you are (or would like to be) elegant, alluring, professional and authentic, please send your CV and current photo via Vietnamworks - we'd love to hear from you.

- Monthly service charge, 13th salary
- Training opportunities

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