Digital Marketing Manager

Job Overview
The Digital Marketing Manager is responsible of planning, implementing and managing marketing campaigns. They are also in charge of analyzing data and identifying trends across all digital networks including (but not limited to) social media and online travel agencies.

Responsibilities and Duties
- Design and implement marketing campaigns and the appropriate marketing plan according to the company’s goals (building brand image, introducing a new product, increasing sales of a product that already exists…).
- Organize marketing campaign activities such as special promotions and offers for the clients.
- Translate consumer behaviour and market insights into the best marketing plan to meet growth objectives and goals.
- Evaluate market conditions and competitor data.
- Bring the new marketing trends.
- Report performance statistics monthly of all digital communication supports and use these statistics to influence future digitale activity.
- Monitor return on investment for the different online marketing campaigns.
- Track conversion rates and handle the influx of traffic a marketing campaign generates.

Bachelor / Master’s degree in Marketing field.
At least 2 years experience in digital marketing, knowledge of the tourism industry would be a plus.
Highly creative with experience in identifying target audiences and devising efficient digital campaigns.
Strong analytical skills and data-driven thinking.
Solid knowledge of website analytics tools
Up-to-date with the latest trends and best practices in online marketing
Excellent English, especially writing skills.

- Health insurance
- Trainings and workshops
- Innovation time off events

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