Digital Marketing Manager

Responsibilities
 Devising strategies to drive online traffic to the company website
 Tracking conversion rates and making improvements to the website.
 Developing and managing digital marketing campaigns
 Utilizing a range of techniques including paid search, SEO and PPC.
 Overseeing the social media strategy for the company.
 Managing online brand and product campaigns to raise brand awareness.
 Managing the redesign of the company website.
 Improving the usability, design, content and conversion of the company website
 Responsibility for planning and budgetary control of all digital marketing
 Evaluating customer research, market conditions and competitor data.
 Review new technologies and keep the company at the forefront of developments in digital marketing.
 Reporting

Qualifications
 Bachelor degree in Marketing.
 Qualified member of the CIM or equivalent.
 Experience managing PPC, SEO and Affiliate programmes.
 Strong understanding of current online marketing concepts, strategy and best practice.
 Experience in ecommerce, SEO, PPC, Email marketing, and social media.
 Previous experience in a similar digital marketing role.

Skills
 Substantial experience in running and developing marketing initiatives in the online world
 Proven track record in creating and delivering successful and cost-effective marketing campaigns (most immediately but not limited to digital marketing channels, e.g. SEM, social media, email, viral), that lead to successful product/service launches and notable increases in inbound traffic and unique users
 Excellent analytical and reporting skills
 Understanding of SEO and SEM and how to set up sites and campaigns to ensure they are optimised for search engines
 Understanding of excellent social media practice
 Ability to set and manage budgets
 Experience of "outsourcing" e.g. working with buying teams, creative agencies, etc.
 Excellent communication and presentation skills
 Understanding of working across different departments
 Passion for online and media-rich, audio-visual products - especially ORGANISATION brands and new technology

Language : Vietnamese and English - Fluency
Computer : Fluent in MS Office
Other requirements : N/A

- International Health Care Insurance for employee and 2 family members
- 16 annual leave days
- Discounted English courses for employee and family

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