Digital Marketing Lead
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 113 lượt xem
Ngày cập nhật: 02/04/2019
Thông Tin Tuyển Dụng
Hình thức làm việc: Toàn thời gian
Chức vụ: Trưởng nhóm
Ngành nghề: Tổ chức sự kiện/Quà tặng, Marketing/Quảng cáo
Mô tả công việc
THE ROLE
Digital Marketing Lead is responsible for developing and implementing digital strategy, planning and online marketing campaigns to drive brand awareness, consideration and student enrolment growth for RMIT Vietnam. The role requires a good understanding of target audience behaviour on different online platforms and a rich experience to implement marketing campaigns on such platforms like Facebook, Google display, Google search, Instagram and other traditional online news channels.
KEY RESPONSIBILITIES
Develop, implement and monitor digital strategy and tactics for online marketing communications in line with Strategic Marketing Plan for the purpose of driving awareness, consideration and student enrolment growth for RMIT University Vietnam
Develop content planning and strategy for all online platforms, for prospective students and parents, ensuring the content across different platforms, aligns consistently with the key communication frameworks.
Conception, setup, launch, monitoring and optimization for online student recruitment campaigns (mostly on Facebook and Display adsets) to generate leads and increase conversion rates. Some campaigns need coordination with Internal/External Communication team and RMIT Hanoi marketing team to optimize the effectiveness in term of resources and budgets.
Lead the activation for RMIT’s Postgraduate (PG) programs through online channels to maximize program awareness and drive consideration. Duties include:
- Develop monthly content plan for PG social fan page, in coordination with Marketing team in HN campus and with the English Senior Writer to ensure a good engagement rate
- Drive specific online campaigns for PG by strengthening awareness and generate new leads
- Nurture leads in database at key milestones to increase conversion rates
Hands-on analysis and manipulation of data to continuously improve conversion rates and ROI
Update competitor’s digital marketing activities on a monthly basic.
Develop SEO/SEM plan, in working with Marketing Web manager, to drive traffic to landing page.
Supervise and coach direct reports to ensure successful fulfillment of their responsibilities
Digital Marketing Lead is responsible for developing and implementing digital strategy, planning and online marketing campaigns to drive brand awareness, consideration and student enrolment growth for RMIT Vietnam. The role requires a good understanding of target audience behaviour on different online platforms and a rich experience to implement marketing campaigns on such platforms like Facebook, Google display, Google search, Instagram and other traditional online news channels.
KEY RESPONSIBILITIES
Develop, implement and monitor digital strategy and tactics for online marketing communications in line with Strategic Marketing Plan for the purpose of driving awareness, consideration and student enrolment growth for RMIT University Vietnam
Develop content planning and strategy for all online platforms, for prospective students and parents, ensuring the content across different platforms, aligns consistently with the key communication frameworks.
Conception, setup, launch, monitoring and optimization for online student recruitment campaigns (mostly on Facebook and Display adsets) to generate leads and increase conversion rates. Some campaigns need coordination with Internal/External Communication team and RMIT Hanoi marketing team to optimize the effectiveness in term of resources and budgets.
Lead the activation for RMIT’s Postgraduate (PG) programs through online channels to maximize program awareness and drive consideration. Duties include:
- Develop monthly content plan for PG social fan page, in coordination with Marketing team in HN campus and with the English Senior Writer to ensure a good engagement rate
- Drive specific online campaigns for PG by strengthening awareness and generate new leads
- Nurture leads in database at key milestones to increase conversion rates
Hands-on analysis and manipulation of data to continuously improve conversion rates and ROI
Update competitor’s digital marketing activities on a monthly basic.
Develop SEO/SEM plan, in working with Marketing Web manager, to drive traffic to landing page.
Supervise and coach direct reports to ensure successful fulfillment of their responsibilities
Yêu cầu ứng viên
KEY SELECTION CRITERIA
A bachelor degree in Marketing or relevant fields
At least 5 years’ experience in planning, implementing and monitoring online marketing plan and strategy.
In-depth knowledge and experience of various social media platforms (Facebook Ads required), website analytics, SEO-SEM, other display experience is a plus
Strong content development skill of multi digital platform (Facebook, PR online, Instagram…).
Ability to supervise the work of other writers in the digital team.
Ability to analyse and present data
Proven ability to make data-supported recommendations.
Experience in people management and effective management of stakeholders to enable them to effectively run online campaigns
Up-to-date knowledge on the latest trends, technologies in digital marketing along with best practices
Ability to effectively prioritise and deliver against multiple deadlines
Outstanding communication and interpersonal skills.
BENEFITS
Unique opportunity to work within a multi-lingual, multi-cultural environment with creative and innovative committed colleagues.
Attractive salary package with base salary starting from VND 38,000,000 VND gross per month
Meal allowance VND 680,000; Clothing allowance VND 416,000 gross per month
13th month Tet bonus
Private premium medical insurance
20 days annual leave, 10 days sick leave per annum
Education fee support for staff dependents after a qualifying period
ENGLISH PROFICIENCY REQUIREMENTS
If English is not your native language then you will be required to demonstrate a minimum English language proficiency standard at a BULATS Advanced level (BULATS score 75), equivalent to IELTS (General) 6.5. RMIT Vietnam will require you to complete a BULATS test to assess your level of English before an offer of employment can be made.
HOW TO APPLY
Click on the ‘Apply Now’ link. Applications close on 16 April 2019
http://careers.rmit.edu.vn/vn/en/job/575737/digital-marketing-lead
A bachelor degree in Marketing or relevant fields
At least 5 years’ experience in planning, implementing and monitoring online marketing plan and strategy.
In-depth knowledge and experience of various social media platforms (Facebook Ads required), website analytics, SEO-SEM, other display experience is a plus
Strong content development skill of multi digital platform (Facebook, PR online, Instagram…).
Ability to supervise the work of other writers in the digital team.
Ability to analyse and present data
Proven ability to make data-supported recommendations.
Experience in people management and effective management of stakeholders to enable them to effectively run online campaigns
Up-to-date knowledge on the latest trends, technologies in digital marketing along with best practices
Ability to effectively prioritise and deliver against multiple deadlines
Outstanding communication and interpersonal skills.
BENEFITS
Unique opportunity to work within a multi-lingual, multi-cultural environment with creative and innovative committed colleagues.
Attractive salary package with base salary starting from VND 38,000,000 VND gross per month
Meal allowance VND 680,000; Clothing allowance VND 416,000 gross per month
13th month Tet bonus
Private premium medical insurance
20 days annual leave, 10 days sick leave per annum
Education fee support for staff dependents after a qualifying period
ENGLISH PROFICIENCY REQUIREMENTS
If English is not your native language then you will be required to demonstrate a minimum English language proficiency standard at a BULATS Advanced level (BULATS score 75), equivalent to IELTS (General) 6.5. RMIT Vietnam will require you to complete a BULATS test to assess your level of English before an offer of employment can be made.
HOW TO APPLY
Click on the ‘Apply Now’ link. Applications close on 16 April 2019
http://careers.rmit.edu.vn/vn/en/job/575737/digital-marketing-lead
Quyền lợi được hưởng
- 13th month salary
- Premium healthcare plan for you and your family
- 20 days full paid leave annually
- Premium healthcare plan for you and your family
- 20 days full paid leave annually
Cách thức ứng tuyển
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Giới thiệu về công ty
RMIT UNIVERSITY VIETNAM
702 Nguyen Van Linh Boulevard, Tan Phong Ward, Dist.7, Ho Chi Minh City
702 Nguyen Van Linh Boulevard, Tan Phong Ward, Dist.7, Ho Chi Minh City
RMIT University Vietnam is a campus of Melbourne-based University RMIT - Australia's biggest tertiary institution. The largest offshore campus in the world, RMIT Vietnam offers programs from business and management to design and micro engineering, and boasts an impressive range of extra-curricular activities that encourage students to break new ground ...Chi tiết
RMIT University Vietnam is a campus of Melbourne-based University RMIT - Australia's biggest tertiary institution. The largest offshore campus in the world, RMIT Vietnam offers programs from business and management to design and micro engineering, and boasts an impressive range of extra-curricular activities that encourage students to break new ground in their areas of interest. Ẩn chi tiết
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RMIT UNIVERSITY VIETNAM
Địa chỉ: 702 Nguyen Van Linh Boulevard, Tan Phong Ward, Dist.7, Ho Chi Minh City
Quy mô: 500-999 nhân viên
Việc làm tương tự
Digital Marketing Lead
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ