Digital Marketing

Digital marketers are involved in developing an organisation's multi-channel communication strategies.
Key areas include:
• social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Website, YouTube and Instagram.
• digital ads: Planning and Setting up ads campaign in main platforms namely Google Ads, Facebook Ads with KPI and report to meet the goal of promoting brand and online sales.
• search engine marketing (SEM): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results on all engines through paid advertising (SEA) and optimization (SEO)
• email/SMS marketing: contact with customers in schedule or in campaign
• affiliate marketing: where a business allows other businesses (affiliates) to sell or promote A.O. Smith products on their owned channels.
• e-commerce: oversee a company's online sales and responsible for the image of the company, website system and generating sales through the internet.
Digital marketers may work across several areas or specialize in a few depending on the requirements of the organization.
Responsibilities
Digital marketers contribute to and develop digital marketing projects and campaigns. Tasks typically involve:
• planning an integrated digital communication activities under allocated budget
• creating and uploading copy and images for the organization's website;
• planning Email/ SMS marketing campaigns: from writing and dispatching email marketing campaigns to scheduling routine emails pushing campaigns
• providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
• researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
• deliver designs on website banners and assisting with web visuals;
• communicating with clients, affiliate networks and affiliate partners;
• conducting key word research and web statistics reporting;
• contributing to social media engagement and brand awareness campaigns;
• using web analytics software to monitor performance of A.O.Smith websites and make recommendations for improvement;
• assisting with paid media including liaising with digital advertising agencies;
• keeping up to date with current digital trends;
• managing the contact database and assisting with lead generation activities;
• negotiating with media suppliers to achieve the best price for clients.

This area of work is open to all graduates, however the following subjects may be particularly useful:
• advertising, media and communications;
• marketing.
• business and technology;
• creative design;
• journalism;
*Skills
You will need to have:
• strong verbal communication skills for articulating ideas to colleagues and clients;
• attention to detail and accuracy;
• ability to work independently and flexibly;
• capacity to prioritise and work across multiple projects;
• excellent team work skills;
• organisational skills with ability to deliver a high volume of quality work;
• creative skills for contributing new and innovative ideas;
• ability to work well under pressure and meet deadlines;
• networking and analytical skills;
• knowledge of existing and emerging social media platforms.
• Digitalized mind-set
In addition, you need to be able to demonstrate excellent IT skills, including the use of:
• Microsoft Office; Photoshop
• databases and a basic understanding of HTML5, Wordpress
• CSS and search engines.
Work experience
Undergraduate marketing placements and internships in high profile digital agency (CleverAds, Novaon, Google,….)
Undergraduate digital marketing assistant in a multi-national brand.

*Salary
• Entry level salaries for digital marketing assistant and executive jobs range between VND 15,000,000 and 18,000,000 per month

What to expect
• Largely office based with a lot of communication by phone, email and conference calls.
• Travel may be required especially for visiting partners and agencies
• An important element of the marketing profession is networking at industry events, conferences and meet-ups.
• The role can be challenging but rewarding due to the marketing and business success

- Competitive salary, 13th salary and bonus scheme
- Insurance: Premium health care, Social insurance includes health insurance, labor insurance

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