Digital Marketing

• Work with Marketing Communications team to develop detailed digital campaign plans, including campaign goals, strategy, messaging, action plan, marketing distribution channels and tactics, budget and KPIs...;
• Effectively implement all related digital marketing activities by himself/herself or liaise with digital agencies as and when required;
• Manage our website and continuously update and improve Search Engine Marketing performance;
• Carry on effective social media advertising campaigns to generate leads;
• Design and implement creative social media campaigns in different platforms including Facebook, You Tube, Instagram…
• Create Facebook Ads for admission campaign and manage daily performance; monitor the Ad words account: optimize keywords, suggest and implement methods to increase ROI; Update leads from different sources;
• Identify social media trends to guide future activities;
• Foresee and build a social media crisis management strategy and plan to prepare response ahead;
• Responsible for result and cost tracking report of campaigns; Measure, analyze, and report campaign effectiveness metrics as well as overall ROI and deliver in-depth reports such as lead generation report, Facebook performance, digital marketing report… to internal stakeholders; Make pertinent proposals to maximize campaigns impacts;
• Work closely with the Content Specialist to create communication materials for digital marketing, newsletters, press releases, website, social media, as needed;
• Coordinate with other teams to meet deadlines and execute campaign to your specifications;
• Assist in other marketing and communications tasks.

• Vietnamese national;
• Digital marketing qualified/Bachelors degree in Marketing/Communications or related fields;
• Minimum of 3 years of related marketing experience required;
• Proficiency in English and Vietnamese;
• Experience in education is an asset.
• Strong knowledge of digital platforms, channels and tools with a strategic brand communication mindset;
• Accomplished range of skills from strategic thinking to detailed execution;
• Excellent communication and interpersonal skills;
• Stay up-to-date with digital marketing and have strong analytical skills to forecast and identify digital marketing trends and challenges;
• Creative thinking to look beyond current practices and think outside of the box to initiate new and better ways of doing things;
• Stay calm and have ability to give quick response to unexpected problems such as a social media crisis;
• Demonstrated ability to manage projects from start to finish with minimal supervision; manage time, budget and multiple priorities with a variety of internal and external stakeholders;
• Ability to work independently as well as on a team;
• Strong attention to detail, a proactive approach to getting things done, and an overall curiosity and a desire to learn;
• To demonstrate integrity, enthusiasm and charisma
• Flexibility, versatility, and collaboration required
• Can-do attitude, be able to perform under pressure.
• Good at working in a team and independently

- 13th month salary + performance bonus per annum
- Private premium accident and medical insurance
- Annual leave, sick leave per annum

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