Digital Marketing Executive

Purposes & Scope of the Role:
Responsible for marketing activities on digital and communication channels.

Key Responsibilities:
COMMUNICATION: 20%
• Develop the communication strategy, action plan and content direction for regular activities and launching events to increase a company’s brand awareness

DIGITAL: 50%
• Develop and manage marketing campaigns/ activities on digital channels
• Supervise social marketing strategy and build content direction to match with company’s direction for website, social media (such as Facebook, Zalo, Instagram)
• Monitor website traffic, social media engagement, and prepare regular internal reports
• Research customers’ insights to offer online weekly/monthly/quarterly activities appropriated to customers.
• Identify new trends in digital marketing channels and evaluate new technologies, expand the media, and increase the company’s brand awareness
• Coordinate with other departments to deliver online activities/ campaigns to customer
• Oversee a social media strategy
• Write and optimize content for the website and social networking accounts such as Facebook and Zalo

WEBSITE: 30%
• Manage and maintain the organization’s website(s)
• Track and analyses website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns

OTHERS
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Job Requirements:
Qualifications & Experience:
• University graduated with the major of Marketing, Business or equivalent.
• Minimum 02 year of related experience.
Knowledge, Skills & Behaviors:
• Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
• Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
• Video editing skills:
• Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
• Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
• Good command of spoken and written English.
• Detail oriented and be able to handle multi-task

- Lương tháng 13, MBO bonus
- Bảo hiểm cao cấp Healthcare
- Cơ hội đào tạo nước ngoài

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