Digital Marketing Executive

Are you…
• A digital marketer?
• Do you love to plan, manage, measure, and redesign campaigns for the common goal of maximum impact or impression?
• Does the idea of running successful campaigns for your excite you?
…then you may be exactly who we are looking for!
As an innovative company, we always seek to improve our competitive edge in different ways. As a digital marketing executive, you will be in charge of improving our online presence with marketing strategy and marketing campaign execution; you will also be liaising with external vendors to collaborate on marketing campaigns.

JOB DESCRIPTION
Our marketing team focuses on aiding the sales teams to generate quality leads that will in turn translate into sales. Using proven techniques, crafting campaigns and keeping up to the latest web marketing technologies are just some of the channels that have driven us to successes. A large focus of our marketing strategy relies on content marketing, lead nurturing and SEO. If you are interested in becoming a leading expert in these fields, then we want to talk to you!


Duties and responsibilities
• Preparing and delivering online marketing campaigns within key objectives
• Website & blog maintenance/updating
• Online marketing research and reports, SEO, webpage comparisons etc
• Monitoring sales funnel ensuring all distributors and regions are receiving adequate qty of new leads.
• Deliver new lead reports to sales team.
• Data/lead maintenance
• Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
• Google adwords & online advertising
• Manage and maintain the sync between Marketo and Salesforce
• Manage email campaigns and produce meaningful reports to managers
• Produce A/B tests to identify best email performance prior to mass mailings
• Manage lead forms and lead flow programs
• Produce lead nurturing campaigns, measure and track results providing meaningful reports to management
• Manage campaign costs and attribute costs to new orders
• Attribute New orders to campaigns, identifying our most successful activities

• Degree in Marketing
• Minimum 2 years experience working on digital campaigns
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Proven SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with A/B testing
• Up-to-date with the latest trends and best practices in SEO and SEM

Beneficial but not essential skills (if you have experience in either of the below skills, please make this known on your cover letter)
• Experience in Marketing automation (Marketo, Hubspot, Pardot, etc)
• Experience using Salesforce CRM

- 13th payment and Paid Annual Leave
- 24/24 Health Insurance; Health care; Outing Trip; 8/3 Gift
- Competitive Salary & Performance Bonus

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