Digital Marketing Coordinator

The role

Digital Marketing Coordinator will lead the development, sourcing, gathering and presentation of written and multimedia content to target audiences of RMIT University Vietnam. The role is responsible for generating and collecting content from a variety of internal and external sources to build the story that audiences will connect with. The position oversees the strategic delivery of content across RMIT communication platforms to create impact and enhance engagement with customers, stakeholders and partners.

You will have opportunities to

Develop content planning & content development across digital touchpoints for different groups of audience: parents, students, post-graduate students, alumni, media, etc.
Lead and manage the fan pages for prospective students, including:
Develop monthly content direction & content plan
Work with in-house designers to develop creatives for each post
Handle enquiries from prospective students and update data back into the system
Work with media agency to track, optimize page performance & campaign performance
Research, understand and respond to industry trends, audience segments and their behaviour and motivations to come up with creative ideas, initiatives for social media platform.
Manage the distribution of content through the university’s established online channels and traditional platforms that Marketing owns; making sure contents across touchpoints aligned with RMIT’s key communication messages & content guideline.
Build and manage relationships with internal and external stakeholders including, but not limited to academics, writers, publishers, key opinion leaders, influencers etc., to curate and deliver relevant content;
Work & supervise part-time content contributors (RMIT students and freelancers) in content execution for different online channels
Develop script/content for brand campaigns following the brief given (eg: video scripts, landing page content, banner content, invitation…)

Key selection criteria

A degree in a discipline relevant to this position such as marketing, communications, public relations, journalism.
At least four years of relevant experience in content planning and content development for multi-digital platforms, especially social media.
Experience in running digital campaigns and optimize performance is a plus
Proven ability to effectively manage different stakeholders
Demonstrated knowledge of Google analytics and other metric based tools to effectively manage content & media performance.
A good knowledge of SEM-SEO implementation
Ability to effectively prioritize and deliver against multiple deadlines

RMIT Vietnam will offer you
Unique opportunity to work within a multi-lingual, multi-cultural environment with creative and innovative committed colleagues.
Attractive salary package with base salary starting from VND 28,100,000 VND gross per month
Meal allowance VND 680,000; Clothing allowance VND 416,000 gross per month
13th month Tet bonus
Private premium medical insurance
20 days annual leave, 10 days sick leave per annum
Education fee support for staff dependents after a qualifying period
To find more

ENGLISH PROFICIENCY REQUIREMENTS

If English is not your native language then you will be required to demonstrate a minimum English language proficiency standard at a BULATS Upper Intermediate level (BULATS score 65), equivalent to IELTS (General) 6.0. RMIT Vietnam will require you to complete a BULATS test to assess your level of English before an offer of employment can be made.

HOW TO APPLY

Click on the ‘Apply Now’ in the link below. Applications close on 21 July 2019
http://careers.rmit.edu.vn/vn/en/job/579385/digital-marketing-coordinator

- Premium healthcare plan for you and your family
- 20 days of full paid leave
- Professional multi-culture working environment

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