Digital Marketing and eCommerce Manager

Digital and eDistribution Strategy Execution
• Executes appropriate on-strategy eCommerce priorities and tactics.
• Coordinates with the Director of Sales and Marketing and/or the Director of eCommerce and Digital Services to validate and track ecommerce goals for the hotel.
• Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.
• Manages budgets for eCommerce activities.
• Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.
• Collaborates closely with Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.

Digital Acquisition Marketing
• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
• Works with regional eCommerce team to optimize Paid Search performance.
• Manages the PLUS Platform for participating hotels in the area/cluster.
• Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

Hotel Web Site Content Optimization
• Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.
• Serves as the EPIC/Vignette administrator for the hotel(s).
• Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings.
• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services).
• Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels.
• Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.

OTAs and Meta Search Channel Optimization
• Verifies that all hotels within their region/cluster are participating in relevant, approved echannels.
• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections.
• Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).
• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
• May also co-manage soft-dollar marketing budget for domestic OTAs with the eDistribution Team.
• Builds strong domestic relationships with the top 2-3 OTA partners.
• Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.

Marketing and Communication Partnership
• Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
• Develops the offer landing page on Marriott.com for cluster offers.
• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
• Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).

Opening Hotel Support
• Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel.
• Sets up the Marriott.com Hotel Web Site.
• Activates the hotel for sale on approved OTAs.
• Shop hotel to verify M.com and OTA rates are set up correctly.
• Work with brand marketing team to position the hotel on digital channels.
• Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region.
• Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with.
• Creates online press releases and helps with property SEO to drive awareness to hotel.
• Helps set digital sales goals for new opens in partnership with sales and revenue management.

eCommerce Communication and Training
• Uses the eCommerce Resource guide.
• Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy.
• Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams.
• Serves as cluster-level point-person for Marriott’s eCommerce strategy.
• Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels.
• Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.
• Delivers a monthly report and newsletter, and hosts a monthly webinar, for hotels.
• Develops other cluster-level eCommerce communications, as appropriate.
• Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape.

Education and Experience

Required:
• 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major;
• 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience
• Experience in 5- star hotel environment preferred.

Management Competencies:
• Leadership
• Managing execution
• Building Relationships
• Generating Talent and Organizational Capability
• Learning and Applying Professional Expertise

- Compatitive salary and benefits
- Insurance as per labor law & 24/24 personal insurance accident
- Professional training & working environment

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