Digital Marketing Analyst (Data Driven Marketing (Ddm) Audience Insight)

o Plays leading role in the digital transformation by advising brands on their data driven marketing activities and providing input on their data strategy
o Proactively partners with (cross) category & brand teams to educate/inspire them on the practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalised marketing
o Leads realisation of new omni-channel use cases that reach the right consumer at the right moment with the right message
o Responsible for local execution of Unilever’s Data Management Platform (DMP) (i.e. audience management and trait usage); Adobe Campaign and the Customer Profile Store (CPS)
o Work with related parts of the Unilever Cloud tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution
o Create new use case mechanisms and consumer journeys and support implementation of tag management across all digital assets that feed into the Data Management Platform
o Collate and prioritise all brand requests for use of Unilever owned audiences in orchestration of Media and direct to consumer communications. Work with brand teams to create data driven briefs, defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals
o Set the requirements of support teams who work on analytics, dashboards and help unlock new data sources /APIs
o Partner with the People Data Centre (PDC) CRM Manager to develop & agree roadmaps across brand and media teams to increase use and acquisition of consumer data, as well as targeting capability
o Support the PDC function in generating audience and consumer journey insights to share with the Brands.
o Be seen as a trusted advisor to key business stakeholders on data driven marketing - working closely with agencies, Media, IT and Legal
o Embed best practice and champion data standards into the business and be an advocate for improving data governance and quality
o Be a conduit for local Brands to access global expertise in all areas of data driven marketing including technology, analytics, security, privacy to the brand teams.

o University graduation
o Ambassador of data driven marketing
o An excellent communicator with senior stakeholders, brands, peers and reports (conversational and presentational)
o Experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics), tag management systems (e.g. Adobe Tag Manager) and Data Management Platforms
o Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
o Experience or understanding of data driven paid media e.g. programmatic
o Experience managing relationships within a large, multinational, matrix organization
o Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly
o Experience coordinating the introduction of a new internal capability at a major organisation
o Passion for the social and digital world and its implications for business.

- Preminum Health Insurance
- 13th-month salary & Performance bonus
- Daily lunch & bus provided

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