Digital Marketer And Designer

- POSITION / DEPARTMENT / ZONE
Digital Marketer and Designer, Public Relations and Marketing Department, Asia-Pacific Region

- REPORTING LINE
The Digital Marketer and Designer will report directly to the Group Managing Director and CEO, Asia-Pacific Zone

- POSITION SUMMARY
A challenging, responsible, and exciting Digital Marketer and Designer position with a dynamic and rapidly expanding multi-national e-Invoicing Solutions and Services company.

As a Digital Marketer and Designer, he / she will support the Digital Marketing Strategy and Marketing Collateral Design functions of the company to facilitate the generation of Sales Enquiries from Prospective Clients and provide the Sales Executives with effective Sales and Marketing Tools.

- ROLES & RESPONSIBILITIES
• Manage the Corporate Website in regards to Content Updates, new System Functionality, and new System Architecture.
• Ensure that the Corporate Website incorporates the latest Search Engine Optimization (SEO) strategies to achieve a consistently high organic Google Search Ranking.
• Implement a Live Chat Solution for the Corporate Website and manage the Live Chat activities with potential Clients.
• Create and manage the Google AdWords Strategy to maximize Google AdWord Sales Lead Generation as per specific Pay-Per-Click (PPC) Budgets allocated.
• Identify industry-relevant Affiliate Marketing Websites, Blogs, and Influencers for advertising and editorial purposes to increase SEO Rankings and Sales Lead Generation.
• Design and develop the daily Social Media Posts for the Corporate Social Media Accounts including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and You Tube, including the management of Social Media Chatter.
• Incorporate the Social Media Account Content Streams into the Corporate Website.
• Analyze Social Media Platform optimization strategies and functionality such as Facebook for Business to facilitate Sales Lead Generation.
• Support the design and development of Explainer Videos to be published on the Corporate Website and You Tube Account.
• Design and develop Online Client Proposals, PowerPoint Presentations, Flyers, and Brochures to be utilized by Sales Executives to maximize the success of their sales activities.
• Design and develop Return on Investment (ROI) Calculator Sales Tools to be integrated into Sales and Marketing Collateral such as the Corporate Website and PowerPoint Presentations.
• Design, develop, and implement Electronic Direct Mail (EDM) Flyers and Campaigns, and manage the Contact Databases including Data Cleansing and Unsubscribe Administration responsibilities.
• Ensure effective “Calls to Action” are integrated into all Marketing Collateral to maximize Sales Lead Generation and also guarantee that all Client “Touchpoints” and communication channels are supervised.
• Design and develop HTML and hyper-linked Email Signatures (incorporating the Social Media Accounts), Business Cards, and Stationary.
• Oversee the creation and implementation of an Omnichannel Digital Marketing Strategy with a cross-channel content strategy that improves the end-user experience and maximizes the Sales Lead Generation.
• PLEASE NOTE: Some of the above referenced Roles and Responsibilities will be implemented with the support of external resources.

- SKILLS & EXPERIENCE REQUIRED
• At least 2 – 5 years of relevant functional working experience as either a Web Developer, Software Developer, Digital Marketer, and / or Graphic Designer.
• A solid knowledge of the WordPress Content Management System (CMS) including the plugin architecture and template system.
• An understanding of Search Engine Functionality and Data Analytic Dashboards such as Google Analytics and Monster Analytics.
• Familiar with the features and functionality of Social Media Accounts including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and You Tube, either at a Business-to-Business (B2B) or personal level.
• Good design skills with the ability to create attractive Marketing Collateral utilizing Adobe Illustrator and Photoshop to be utilized across various sales and marketing platforms.
• Excellent English written and verbal communication and inter-personal skills.

- EDUCATION
• Diploma or Degree in Computer Studies, Design, or Marketing.

- LOCATION
• Ho Chi Minh City, Vietnam

- POSITION TYPE
• Permanent

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