Digital Mannager

* Main responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Develop content direction/content calendar.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

* Requirements:

1. Education: Bachelor Degree
2. Professional major: Marketing/ Digital
3. Language ability: Excellent Vietnamese & English
4. Computer usage ability: Microsoft office, Facebook and other social media platform knowledge
5. Related experiences: 5years+ in Marketing roles, preferably in retail, previous Head of position
6. Essential Capabilities:
• BS/MS degree in marketing or a related field working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

- Thưởng hàng năm theo KPIs & lợi nhuận công ty
- Tham gia các khóa đào tạo nâng cao kỹ năng chuyên môn, lãnh đạo,... nhằm đáp ứng nhu cầu công việc
- Cấp laptop cho nhân viên mới

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp