Digital and Inbound Marketing Specialist (Product Team)
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 104 lượt xem
Ngày cập nhật: 27/11/2019
Thông Tin Tuyển Dụng
Mô tả công việc
The Digital and Inbound Marketing Specialist will take the lead role in generating demands and growth opportunities at scale, through online conversion activities across channels
As a successful candidate, you will own the firm's digital assets, and being in charge of planning and carrying out excellent execution to deliver qualified business opportunities. You will also assist the marketing decision-making by providing insights on customer behaviour, addressing performance issues, and suggesting solutions for the Marketing Manager, Product Team, and the General Manager
Main Accountability:
1. Strategy and Planning:
- Co-oversee the overall digital and inbound marketing planning with the Marketing Manager
- Take the lead role in suggesting demand generation strategies, initiative, and advise on relevant content (guides, blog posts, social media posts, etc…)
- In charge of the social media content planning (FB, IN, IG, YT) in collaboration with the copywriters and the designer
- Identify new digital marketing trends, evaluate new technologies and ensure the brand is at the forefront of industry developments
2. Execution and Coordination:
- Execute and monitor branding and lead generation campaigns to meet the business targets
- In charge of managing the inbound and marketing automation platform and creating effective conversion workflows, based on buyer persona, customer touchpoints, and customer online behaviours data
- Manage and optimize email campaigns and email automation conversion workflows
- Maintain website content, run SEO campaigns to generate sustainable traffic to the website, arriving pages, and blog
- Manage all social media accounts
- Reach out to the B2B network on LinkedIn (find qualified leads, connect, outreach messages)
- Participate in relevant online discussion groups and communities across channels for branding and product demo opportunities
- Conduct A/B conversion testing on selected campaigns and digital media assets to optimize conversion funnels
3. Monitoring & Optimization:
- Work closely with Marcom PR Executive, Designers, and Copywriters to optimize lead conversions content
- Track and optimize the performance of digital channels and assets, including social media channels (FB, IN, IG, YT), websites, landing pages, digital advertisements, and email newsletters
- Manage tracking tools and conversion pixels along the conversion path
- Frequently track and optimize SEO that can maximize reach and search exposure
- Provide data insights and support Marketing Manager for e,g Paid Social, Programmatic Display, Affiliate, PPC, etc.
- Prepare the weekly channel performance reports
- Hard KPIs include: Traffic and Conversion Performance; Channel Performance, Qualified Leads, Ads Budget
Other marketing execution duties may be needed
As a successful candidate, you will own the firm's digital assets, and being in charge of planning and carrying out excellent execution to deliver qualified business opportunities. You will also assist the marketing decision-making by providing insights on customer behaviour, addressing performance issues, and suggesting solutions for the Marketing Manager, Product Team, and the General Manager
Main Accountability:
1. Strategy and Planning:
- Co-oversee the overall digital and inbound marketing planning with the Marketing Manager
- Take the lead role in suggesting demand generation strategies, initiative, and advise on relevant content (guides, blog posts, social media posts, etc…)
- In charge of the social media content planning (FB, IN, IG, YT) in collaboration with the copywriters and the designer
- Identify new digital marketing trends, evaluate new technologies and ensure the brand is at the forefront of industry developments
2. Execution and Coordination:
- Execute and monitor branding and lead generation campaigns to meet the business targets
- In charge of managing the inbound and marketing automation platform and creating effective conversion workflows, based on buyer persona, customer touchpoints, and customer online behaviours data
- Manage and optimize email campaigns and email automation conversion workflows
- Maintain website content, run SEO campaigns to generate sustainable traffic to the website, arriving pages, and blog
- Manage all social media accounts
- Reach out to the B2B network on LinkedIn (find qualified leads, connect, outreach messages)
- Participate in relevant online discussion groups and communities across channels for branding and product demo opportunities
- Conduct A/B conversion testing on selected campaigns and digital media assets to optimize conversion funnels
3. Monitoring & Optimization:
- Work closely with Marcom PR Executive, Designers, and Copywriters to optimize lead conversions content
- Track and optimize the performance of digital channels and assets, including social media channels (FB, IN, IG, YT), websites, landing pages, digital advertisements, and email newsletters
- Manage tracking tools and conversion pixels along the conversion path
- Frequently track and optimize SEO that can maximize reach and search exposure
- Provide data insights and support Marketing Manager for e,g Paid Social, Programmatic Display, Affiliate, PPC, etc.
- Prepare the weekly channel performance reports
- Hard KPIs include: Traffic and Conversion Performance; Channel Performance, Qualified Leads, Ads Budget
Other marketing execution duties may be needed
Yêu cầu ứng viên
* Expertise:
- Senior-level: 2-4 year experience
- Strong background in digital/ performance and inbound marketing expertise
- Pose a high level of competency in practising with digital channels and marketing tools
- Skillful in advertising budget management, digital marketing metrics, and planning
- Having an in-depth knowledge of web technologies in working with front-end developer
* Soft skills:
- Have a sharp and analytical mind with clever solutions
- Excellent communication at English in both written and verbal
- Open-minded, organized, attention to details
- Have an excellent collaboration and people management skills
* Plus:
- Experience in working for performance agencies and high-performance digital marketing team
- Knowledgeable about marketing automation platforms like HubSpot, GetResponse, etc.
* Perks you enjoy at KMS:
- Working in one of the Best Places to Work in Vietnam
- Building large-scale & latest technology software products
- Working & Developing with Passionate & Talented Team
- Attractive Salary and Benefits
- Flexible working time
- Premium health care insurance for you and your loved ones
- Company trip in every summer, big annual year-end party every year, team building, etc.
- Fitness & sports activities: football, tennis, table-tennis, badminton, yoga, swimming…
- Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, - Career orientation talks,…
- Free in-house entertainment facilities (football, ping pong, boxing, gym…), coffee (latte, cappuccino, espresso) and snack (instant noodles, cookies, candies…)
- And much more, join us and let yourself explore other fantastic things!
- Senior-level: 2-4 year experience
- Strong background in digital/ performance and inbound marketing expertise
- Pose a high level of competency in practising with digital channels and marketing tools
- Skillful in advertising budget management, digital marketing metrics, and planning
- Having an in-depth knowledge of web technologies in working with front-end developer
* Soft skills:
- Have a sharp and analytical mind with clever solutions
- Excellent communication at English in both written and verbal
- Open-minded, organized, attention to details
- Have an excellent collaboration and people management skills
* Plus:
- Experience in working for performance agencies and high-performance digital marketing team
- Knowledgeable about marketing automation platforms like HubSpot, GetResponse, etc.
* Perks you enjoy at KMS:
- Working in one of the Best Places to Work in Vietnam
- Building large-scale & latest technology software products
- Working & Developing with Passionate & Talented Team
- Attractive Salary and Benefits
- Flexible working time
- Premium health care insurance for you and your loved ones
- Company trip in every summer, big annual year-end party every year, team building, etc.
- Fitness & sports activities: football, tennis, table-tennis, badminton, yoga, swimming…
- Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, - Career orientation talks,…
- Free in-house entertainment facilities (football, ping pong, boxing, gym…), coffee (latte, cappuccino, espresso) and snack (instant noodles, cookies, candies…)
- And much more, join us and let yourself explore other fantastic things!
Quyền lợi được hưởng
- Good Benefits
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty
KMS TECHNOLOGY
Add 1: 123 Cong Hoa Street, W ard 12, Tan Binh District, Ho Chi Minh City - Add 2: 28 Truong Son Street, Ward 2, Tan Binh District, Ho Chi Minh City
Người liên hệ: KMS Career
Add 1: 123 Cong Hoa Street, W ard 12, Tan Binh District, Ho Chi Minh City - Add 2: 28 Truong Son Street, Ward 2, Tan Binh District, Ho Chi Minh City
Người liên hệ: KMS Career
KMS Technology was founded by a team of information technology veterans in the United States and Vietnam with a vision of building an agile, innovative and efficient organization that increases our client’s shareholder value. At KMS Technology: • We understand that every employee will have their very own dreams about ...Chi tiết
KMS Technology was founded by a team of information technology veterans in the United States and Vietnam with a vision of building an agile, innovative and efficient organization that increases our client’s shareholder value. At KMS Technology: • We understand that every employee will have their very own dreams about what they want to achieve in their career. We work with each employee to develop a plan that helps them achieve their personal goals as well as those of the company. • We believe that company’s success is driven by the success of each of its team members. We work tirelessly to build a corporate playground where our people can thrive and excel every day. • We DO what we SAY. With our fast growth and excellent performance in the last few years, we have been recognized by a few awards, including the famous country-wide Sao Khue by the Vietnam government. On August, 2014, KMS has also been named to the Inc. 5000 list of fastest-growing companies in America. KMS provides services across the software development lifecycle through partnerships with clients ranging from start-ups to large technology companies. We offer two main service lines: Offshore Product Development and Independent Software Testing. Our infrastructure, methodology, team design, employee profile and client relationship models are designed to maximize the success of our clients in which we can help reduce time to market and increase quality. Most importantly, our culture is defined to encourage our highly experienced teams to deliver innovative solutions that don’t just meet our client’s needs, but also exceed their expectations. Ẩn chi tiết
Bạn đang xem tin việc làm Digital and Inbound Marketing Specialist (Product Team) trong ngành được tuyển dụng tại bởi KMS TECHNOLOGY. KMS TECHNOLOGY đang cần tuyển 0 người nhân sự với hình thức làm việc: Toàn thời gian cố định. Yêu cầu kinh nghiệm Không yêu cầu. Website tìm việc làm timviec24h.vn cập nhật tin Digital and Inbound Marketing Specialist (Product Team) cách đây lúc 25/12/2019 00:00:00. Người tìm việc lưu ý không nên đặt tiền cọc khi xin việc . Chúng tôi luôn cố gắng đưa tin tức tuyển dụng nhanh và chính xác nhất cho bạn.
KMS TECHNOLOGY
Địa chỉ: Add 1: 123 Cong Hoa Street, W ard 12, Tan Binh District, Ho Chi Minh City - Add 2: 28 Truong Son Street, Ward 2, Tan Binh District, Ho Chi Minh City
Quy mô: 500-999 nhân viên
Việc làm tương tự
Digital and Inbound Marketing Specialist (Product Team)
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ