Customer Insight Senior Specialist (Qualitative Market Reseach)

This role is to conduct consumer research projects to support business decision-making within the Prudential Viet Nam Assurance.

1. Out-source based projects:
• Communicate effectively with internal stake-holders to obtain the adequate information before advising them with the appropriate research methodologies
• Evaluate research agencies’ proposals and make the decision to choose the commissioned agency based on their most-suitable research approach, competitive cost and timing
• Implement and supervise consumer research projects within time and budget
• Effectively manage consumer research suppliers (e.g. research agencies) to ensure the high quality of the deliverables and cost efficiency with minimum supervision of line manager
2. In-house based projects:
• Communicate effectively with internal stake-holders to obtain the adequate information before advising them with the appropriate research methodologies
• Design the proper research approach (qualitative one or quantitative one) to address the internal stake-holders’ business objectives
• Implement consumer research projects within time and budget: design the questionnaire/ discussion guide, conduct focus group discussion/individual (qualitative) or face-to-face interview (quantitative), reporting & present the key findings of the studies with minimum supervision of line manager

Qualifications
• Bachelor or higher Degree preferably in Economics, Business Administration, Marketing, Insurance
• Minimum 3 year at Market Research experience in a research agency (preferably)
Knowledge and skill
• Adequate knowledge of various research methodologies and approached (e.g. FGD, IDI, in-home visit, U&A quantitative studies, concept test, product test etc.)
• Capacity to develop the discussion guide and conduct simple FGDs/ IDIs, reporting
• Capacity to design questionnaire and conduct paper&pen interviews/ tel-interviews, reporting
• Be proficient in spoken & written English
• Very good in Microsoft Office
• Familiar with statistical and forecasting techniques
• A proactive problem solver
• Result-driven
• Responsible self-starter, attention to detail and capable of working under pressure
• Capacity to manage logistics and resources of research projects
• Able to communicate effectively with all levels of employees and agencies

- 13th month salary & Competitive Bonus & 20 days of annual leave
- Financial Support, Health care and Well-being programs for all staff and their family
- Extensive training program

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