CRM Marketing Leader (Loyalty Program & Cleansui Community)

The CRM Marketing Leader is responsible for retention campaigns and demand creation, from conceptualization through to analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution.
Duties of a CRM Leader include:
• Create demand of End User via planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
• Create MKT campaign that generating Cartridge replacement naturally.
• Deciding on the CRM platform structure and architecture ensuring it works across the organisation and captures all required information at key points in the customer life cycle.
• End user analysing touch points through Customer research and maximizing commercial opportunities.
• Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
• Monitoring direct communications with customers through the CRM.
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Ensuring the database is segmented effectively for targeted marketing activities.
• Identify and troubleshoot any campaign performance issue and propose suitable solution.
• Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
• Other task which was assigned by Line Manager.

• University level preferred in Marketing
• At least 4 years’ experience in the same role. Experience in a direct marketing environment, including acquisition and retention marketing
• Solid experience in CRM analysing.
• Strong skill in Microsoft Office
• Ability to receive heavy workload in high time

- 13th month salary
- New laptop for each of employee

Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp