CRM Manager – Vietnam
Mức lương: Thỏa thuận
Đã hết hạn nộp hồ sơ - 88 lượt xem
Ngày cập nhật: 12/11/2019
Thông Tin Tuyển Dụng
Hình thức làm việc: Toàn thời gian
Chức vụ: Trưởng nhóm
Ngành nghề: Dịch vụ khách hàng, Marketing/Quảng cáo
Mô tả công việc
Your Purpose:
To lead, develop, initiate, and implement long-term CRM strategies as well as short-term campaigns or solutions to build meaningful and profitable relationships with consumers across brands. You will be responsible for both recruiting new users, and then growing consumer loyalty or increasing their lifetime value to the business.
Some of the key areas you would own include:
• Plan and deliver CRM strategies and campaigns across the company acquiring new customers, encouraging customer retention and building customer loyalty.
• Develop and execute contact strategies at each touch point of a consumer’s journey to drive conversions. Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Design and implement direct communications nurturing the desired relationships with customers through the CRM.
• Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
• Ensure the database is segmented effectively for targeted marketing activities, optimizing media spend/ maximizing re-targeting impact.
• Coordinate with our fulfillment partner on deliveries, cross check against records for data and fulfillment verification.
• Utilize strong analytical ability to evaluate end-to-end consumer experience across multiple channels and touch points that help to drive conversion, build scale, and grow profitability. Responsible for regular tracking, analysis and optimization across the board/ platforms.
• Collaborate with cross functions, agencies and global team to drive business growth.
To lead, develop, initiate, and implement long-term CRM strategies as well as short-term campaigns or solutions to build meaningful and profitable relationships with consumers across brands. You will be responsible for both recruiting new users, and then growing consumer loyalty or increasing their lifetime value to the business.
Some of the key areas you would own include:
• Plan and deliver CRM strategies and campaigns across the company acquiring new customers, encouraging customer retention and building customer loyalty.
• Develop and execute contact strategies at each touch point of a consumer’s journey to drive conversions. Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Design and implement direct communications nurturing the desired relationships with customers through the CRM.
• Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
• Ensure the database is segmented effectively for targeted marketing activities, optimizing media spend/ maximizing re-targeting impact.
• Coordinate with our fulfillment partner on deliveries, cross check against records for data and fulfillment verification.
• Utilize strong analytical ability to evaluate end-to-end consumer experience across multiple channels and touch points that help to drive conversion, build scale, and grow profitability. Responsible for regular tracking, analysis and optimization across the board/ platforms.
• Collaborate with cross functions, agencies and global team to drive business growth.
Yêu cầu ứng viên
What you’ll bring:
To be successful in this role, you need to have a degree in the relevant field with minimum 5 years of experience in leading and managing CRM, Customer Lifetime Value, Customer Lifecycle Management and 1-1 marketing. You should also have hands on experience with digital marketing in the FMCG industry. Proven ability to make data-supported decisions and strong written and verbal communication skills are also essential.
Our Story
Fonterra Cooperative Group is a farmer owned co-operative dairy company and the world’s largest dairy exporter. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence. Anlene™, Anchor™, Anmum™, are among the best-known dairy brands in Asia and the rest of the world. With more than 150 offices and sites around the world, Fonterra can offer a great range of career pathways across our business.”
To be successful in this role, you need to have a degree in the relevant field with minimum 5 years of experience in leading and managing CRM, Customer Lifetime Value, Customer Lifecycle Management and 1-1 marketing. You should also have hands on experience with digital marketing in the FMCG industry. Proven ability to make data-supported decisions and strong written and verbal communication skills are also essential.
Our Story
Fonterra Cooperative Group is a farmer owned co-operative dairy company and the world’s largest dairy exporter. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence. Anlene™, Anchor™, Anmum™, are among the best-known dairy brands in Asia and the rest of the world. With more than 150 offices and sites around the world, Fonterra can offer a great range of career pathways across our business.”
Quyền lợi được hưởng
- Salary and bonus in accordance with the company
- Insurance policy in accordance with the company
- Paid leave policy in accordance with the company
- Insurance policy in accordance with the company
- Paid leave policy in accordance with the company
Cách thức ứng tuyển
Hồ sơ theo yêu cầu của nhà tuyển dụng khi liên hệ trực tiếp
Giới thiệu về công ty
CÔNG TY TNHH FONTERRA BRANDS VIỆT NAM
Lầu 9, Tòa nhà Bitexco, số 2 Hải Triều, P. Bến Nghé, Quận 1, Tp.HCM
Người liên hệ: Phòng Nhân Sự
Lầu 9, Tòa nhà Bitexco, số 2 Hải Triều, P. Bến Nghé, Quận 1, Tp.HCM
Người liên hệ: Phòng Nhân Sự
We are a cooperative owned by 10,500 New Zealand agricultural families. But as a world leader in dairy foods, 20,000 employees are now members of the Fonterra family, all of whom believe in the benefits of milk. For more than a century, we have invested in research, product innovation and ...Chi tiết
We are a cooperative owned by 10,500 New Zealand agricultural families. But as a world leader in dairy foods, 20,000 employees are now members of the Fonterra family, all of whom believe in the benefits of milk. For more than a century, we have invested in research, product innovation and food hygiene and safety. We’re proud to make nutritional products of the highest quality under the Anmum brand to support childhood development of your young ones - as well as nutritional products for pregnant and nursing mothers, babies and toddlers around the world. The Anmum brand first appeared in Vietnam as a maternal product for pregnant mums to help safeguard their child against defects in the early stages of pregnancy. From launching pregnancy milk in Asia to a full range of formulas today, the brand and its products continue to grow. Ẩn chi tiết
Bạn đang xem tin việc làm CRM Manager – Vietnam trong ngành Dịch vụ khách hàng được tuyển dụng tại Hồ Chí Minh bởi CÔNG TY TNHH FONTERRA BRANDS VIỆT NAM. CÔNG TY TNHH FONTERRA BRANDS VIỆT NAM đang cần tuyển 0 người nhân sự với hình thức làm việc: Toàn thời gian cố định. Yêu cầu kinh nghiệm Không yêu cầu. Website tìm việc làm timviec24h.vn cập nhật tin CRM Manager – Vietnam cách đây lúc 07/12/2019 00:00:00. Người tìm việc lưu ý không nên đặt tiền cọc khi xin việc . Chúng tôi luôn cố gắng đưa tin tức tuyển dụng nhanh và chính xác nhất cho bạn.
CÔNG TY TNHH FONTERRA BRANDS VIỆT NAM
Địa chỉ: Lầu 9, Tòa nhà Bitexco, số 2 Hải Triều, P. Bến Nghé, Quận 1, Tp.HCM
Quy mô: 100-499 nhân viên
Việc làm tương tự
CRM Manager – Vietnam
Mức lương: Thỏa thuận | Hạn nộp hồ sơ: Đã hết hạn nộp hồ sơ